Mass Beauty and Personal Care in Norway

The performance of mass beauty and personal care categories in Norway remained uneven in 2024, with stronger growth concentrated in pharmacy-led subsegments. Although premiumisation continued to dominate the overall beauty and personal care landscape, a number of mass categories posted modest value gains. Skin care and sun care performed notably well, supported by rising interest in ingredient-led formulations and growing trust in pharmacy-distributed mass brands. In contrast, mass deodorants, b...

Euromonitor International's Mass Beauty and Personal Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Mass Beauty and Personal Care in Norway
Euromonitor International
May 2025
List Of Contents And Tables
MASS BEAUTY AND PERSONAL CARE IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Performance remained mixed, with pharmacy-led mass brands outperforming
Pharmacy-positioned brands gain traction amid intensified competition
Consumers prioritise value, functionality, and skin health in mass purchases
PROSPECTS AND OPPORTUNITIES
Mass pharmacy brands expected to lead growth through trust and efficacy
Low-cost retailers will reshape price expectations in key mass categories
Ingredient-led innovation will blur the lines between mass and premium
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN NORWAY
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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