Mass Beauty and Personal Care in Georgia

In 2024, value sales of mass beauty and personal care in Georgia increased, driven by rising consumption and a gradual shift towards more expensive mass brands. Growth was further supported by the continued expansion of modern retail, particularly health and personal care stores and pharmacies, which played a key role in widening product availability. However, the widespread use of deep promotional discounts constrained the full potential of value growth.

Euromonitor International's Mass Beauty and Personal Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.