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Luxury Goods in Switzerland

Publisher Euromonitor International
Published Nov 14, 2024
Length 41 Pages
SKU # EP19339037

Description

Luxury Goods in Switzerland


Switzerland’s economy has seen a moderate recovery in 2024 with low GDP growth. This provided a boost to consumer confidence although many consumers remain conservative in their non-essential spending. The performance of luxury goods has reflected this trend in 2024 with limited growth in most categories, although experiential luxury has been the standout performer as consumers have shown a growing willingness to spend on experiences over material goods. Despite this, personal luxury products su...

Euromonitor International's Luxury Goods in Switzerland report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

41 Pages
Luxury Goods in Switzerland
Euromonitor International
November 2024
List Of Contents And Tables
LUXURY GOODS IN SWITZERLAND
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2019-2024
Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers favour luxury hotels offering special experiences and a chance to unwind and relax
Mandarin Oriental Savoy reopens catapulting the hotel chain into the lead in experiential luxury
Consumers value experience and ethics over status
PROSPECTS AND OPPORTUNITIES
An improving global economy should benefit experiential luxury
Sustainable luxury set to become an important differentiating factor
New openings aligned with evolving trends present strong growth opportunities for luxury hotels
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic pressures and a changing approach to alcohol consumption limits volume growth
Healthy living trend shapes demand for alcoholic drinks
Consumers looking for premiumisation through exclusivity and the use of local and sustainable ingredients
PROSPECTS AND OPPORTUNITIES
Positive outlook for fine wines/champagne and spirits but challenges remain
Healthy living trend hangs over the future of the alcoholic drinks industry
Focus on experiential and exclusivity aspects set to drive sales of local fine wines and luxury spirits
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shifts in consumer behaviour and a weak economy limits sales of premium and luxury cars
Little change in the competitive landscape due to established brand loyalty
Electric vehicles struggling to take off in luxury cars despite consumers becoming more eco-conscious
PROSPECTS AND OPPORTUNITIES
Changing trends and behaviours expected to influence the future of premium and luxury cars
Functionality, comfort and sustainability set to be the key focus of innovation over the forecast period
The future of electric vehicles under scrutiny as consumers remain sceptical
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Designer apparel and footwear (ready-to-wear) benefits from premiumisation.
Luxury eyewear sees moderate growth fuelled by innovative designs in sunglasses
Luxury jewellery sales stall due to economic pressures
Luxury leather goods benefits from tourism recovery
Luxury wearables electronics sees slower growth due to a lack of significant new product launches in 2024
Innovation keeps luxury timepieces ticking but volume growth slows
Digitisation eats away at sales of luxury writing instruments and stationery
Super premium beauty and personal care sees slower growth as the category faces increased competition from alternative products and services
PROSPECTS AND OPPORTUNITIES
Growth of personal luxury to remain moderate over the forecast period
New technologies expected to open up new growth opportunities
Growing sustainability trend to present challenges and opportunities
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2019-2024
Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029

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