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Luxury Goods in Switzerland

Publisher Euromonitor International
Published Jan 28, 2022
Length 94 Pages
SKU # EP16961198

Description

Luxury Goods in Switzerland

COVID-19 had a significant negative impact on sales of luxury goods in Switzerland in 2020, seeing a double-digit retail current value decline. Although sales of such products are driven by affluent consumers who are less likely to be impacted by recession, even these consumers delayed purchases until there was greater clarity about the virus and its outcomes. In addition, non-essential stores were temporarily shuttered, and the inconvenience of mandatory mask-wearing and social distancing meant...

Euromonitor International's Luxury Goods in Switzerland report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

94 Pages
Luxury Goods in Switzerland
Euromonitor International
January 2022
List Of Contents And Tables
LUXURY GOODS IN SWITZERLAND
EXECUTIVE SUMMARY
Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2016-2021
Table 2 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 4 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 5 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 7 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vaccination programme contributes to rebound in 2021
Rixos maintains its leading position
Sales decline threatens infrastructure, prices and speed of recovery
PROSPECTS AND OPPORTUNITIES
Number of hotels set to increase
Both business and leisure travel expected to contribute to recovery
Sharpening health awareness offers opportunities
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2016-2021
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Experiential Luxury: % Value 2016-2020
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2017-2020
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2021-2026
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026
LUXURY HOTELS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Room rates suffer from the reduction in demand
2021 sees the start of recovery for luxury hotels
Pandemic is serious threat to brand equity for Swiss luxury hotels
PROSPECTS AND OPPORTUNITIES
Good prospects for luxury hotels in the Swiss market
Corporate stays to rebound, but the threat of online meetings and events looms
Tourism and the new reality
CATEGORY DATA
Table 15 Sales in Luxury Hotels: Value 2016-2021
Table 16 Sales in Luxury Hotels: % Value Growth 2016-2021
Table 17 NBO Company Shares in Luxury Hotels: % Value 2016-2020
Table 18 LBN Brand Shares in Luxury Hotels: % Value 2017-2020
Table 19 Forecast Sales in Luxury Hotels: Value 2021-2026
Table 20 Forecast Sales in Luxury Hotels: % Value Growth 2021-2026
FINE WINES/CHAMPAGNE AND SPIRITS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
After holding up well in 2020, 2021 is a tough year
Luxury whiskies is a bright spot
A brief respite for department stores
PROSPECTS AND OPPORTUNITIES
Craft varieties will help push sales of smaller luxury spirits
Price increases expected to continue
E-commerce unlikely to do as well as in other luxury goods categories
CATEGORY DATA
Table 21 Sales of Fine Wines/Champagne and Spirits by Category: Value 2016-2021
Table 22 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2016-2020
Table 24 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2017-2020
Table 25 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2016-2021
Table 26 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2021-2026
Table 27 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2021-2026
PREMIUM AND LUXURY CARS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
2021 sees a strong rebound in sales
More established names do better during the pandemic
Sustainability trend continues to rise
PROSPECTS AND OPPORTUNITIES
Growth set to slow from 2023 onwards
Race towards electric set to continue
Technology innovations to have an increasing focus
CATEGORY DATA
Table 28 Sales of Premium and Luxury Cars: Value 2016-2021
Table 29 Sales of Premium and Luxury Cars: % Value Growth 2016-2021
Table 30 NBO Company Shares of Premium and Luxury Cars: % Value 2016-2020
Table 31 LBN Brand Shares of Premium and Luxury Cars: % Value 2017-2020
Table 32 Forecast Sales of Premium and Luxury Cars: Value 2021-2026
Table 33 Forecast Sales of Premium and Luxury Cars: % Value Growth 2021-2026
PERSONAL LUXURY IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
More affordable categories within personal luxury show the best performances
Domestic sales still dominate due to ongoing travel restrictions
Return to stores negatively affects the share of e-commerce
PROSPECTS AND OPPORTUNITIES
Strong growth potential for luxury portable consumer electronics
Expected return of inbound tourists
Strong price increases inevitable to maintain brand equity
CATEGORY DATA
Table 34 Sales of Personal Luxury by Category: Value 2016-2021
Table 35 Sales of Personal Luxury by Category: % Value Growth 2016-2021
Table 36 NBO Company Shares of Personal Luxury: % Value 2016-2020
Table 37 LBN Brand Shares of Personal Luxury: % Value 2017-2020
Table 38 Distribution of Personal Luxury by Format: % Value 2016-2021
Table 39 Forecast Sales of Personal Luxury by Category: Value 2021-2026
Table 40 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026
DESIGNER APPAREL AND FOOTWEAR (READY-TO-WEAR) IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Designer apparel sees a faster rebound than designer footwear
Domestic sales carry the 2021 recovery
E-commerce plays a stronger role
PROSPECTS AND OPPORTUNITIES
Bright spot expected to be smaller categories in the coming years
Switch to e-commerce set to continue despite some consumers returning to stores
Delay in return of inbound tourists from certain regions will hamper recovery
CATEGORY DATA
Table 41 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2016-2021
Table 42 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2016-2021
Table 43 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2020
Table 44 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2017-2020
Table 45 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2016-2021
Table 46 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2021-2026
Table 47 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2021-2026
LUXURY EYEWEAR IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
More emphasis on health and wellness supports growth
High concentration in luxury eyewear
E-commerce attracts younger generations of consumers
PROSPECTS AND OPPORTUNITIES
Health concerns will encourage eye care, positively impacting luxury eyewear
Millennials and gen Z set to drive growth
Unit price growth will also help drive value sales
CATEGORY DATA
Table 48 Sales of Luxury Eyewear by Category: Value 2016-2021
Table 49 Sales of Luxury Eyewear by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Luxury Eyewear: % Value 2016-2020
Table 51 LBN Brand Shares of Luxury Eyewear: % Value 2017-2020
Table 52 Distribution of Luxury Eyewear by Format: % Value 2016-2021
Table 53 Forecast Sales of Luxury Eyewear by Category: Value 2021-2026
Table 54 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2021-2026
LUXURY JEWELLERY IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
More accessible luxury costume jewellery fares the best in 2021
Higher average spend for purchases made in 2021 supports sales
Some consumers return to stores, especially department stores
PROSPECTS AND OPPORTUNITIES
Non-grocery specialists to see a revival of foot traffic for luxury jewellery
Expected price increases linked to ongoing supply chain issues
Sustainability to become a more relevant theme
CATEGORY DATA
Table 55 Sales of Luxury Jewellery by Category: Value 2016-2021
Table 56 Sales of Luxury Jewellery by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Luxury Jewellery: % Value 2016-2020
Table 58 LBN Brand Shares of Luxury Jewellery: % Value 2017-2020
Table 59 Distribution of Luxury Jewellery by Format: % Value 2016-2021
Table 60 Forecast Sales of Luxury Jewellery by Category: Value 2021-2026
Table 61 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2021-2026
LUXURY LEATHER GOODS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Initial recovery driven by products purchased by men
Some return to stores seen in 2021
Hermès maintains and even extends its lead
PROSPECTS AND OPPORTUNITIES
Recovery to pre-pandemic level expected before the end of the forecast period
E-commerce set to become more prominent
Vegan trend expected to affect demand for luxury leather goods
CATEGORY DATA
Table 62 Sales of Luxury Leather Goods: Value 2016-2021
Table 63 Sales of Luxury Leather Goods: % Value Growth 2016-2021
Table 64 NBO Company Shares of Luxury Leather Goods: % Value 2016-2020
Table 65 LBN Brand Shares of Luxury Leather Goods: % Value 2017-2020
Table 66 Distribution of Luxury Leather Goods by Format: % Value 2016-2021
Table 67 Forecast Sales of Luxury Leather Goods: Value 2021-2026
Table 68 Forecast Sales of Luxury Leather Goods: % Value Growth 2021-2026
LUXURY PORTABLE CONSUMER ELECTRONICS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Luxury wearables drives growth
E-commerce maintains share growth in 2021
Frederique Constant active with venture into smartwatches
PROSPECTS AND OPPORTUNITIES
Bright future expected for luxury wearables, but not luxury mobile phones
High-end watch makers set to feature strongly amidst the intensifying competition
Slow return of inbound tourists from outside Europe to slow down recovery
CATEGORY DATA
Table 69 Sales of Luxury Portable Consumer Electronics by Category: Value 2016-2021
Table 70 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2016-2020
Table 72 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2017-2020
Table 73 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2016-2021
Table 74 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2021-2026
Table 75 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2021-2026
LUXURY TIMEPIECES IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
The path to recovery begins in 2021
More online platforms become established, and consumers’ attitudes change
Top players hit harder than niche players
PROSPECTS AND OPPORTUNITIES
Luxury timepieces for women will be a growth driver
Slow return of non-European inbound tourists will dampen speed of recovery
Supply chain problems set to lead to price rises in the coming years
CATEGORY DATA
Table 76 Sales of Luxury Timepieces by Category: Value 2016-2021
Table 77 Sales of Luxury Timepieces by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Luxury Timepieces: % Value 2016-2020
Table 79 LBN Brand Shares of Luxury Timepieces: % Value 2017-2020
Table 80 Distribution of Luxury Timepieces by Format: % Value 2016-2021
Table 81 Forecast Sales of Luxury Timepieces by Category: Value 2021-2026
Table 82 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2021-2026
LUXURY WRITING INSTRUMENTS AND STATIONERY IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Some recovery already seen in 2021
E-commerce does not benefit as strongly in luxury writing instruments
Creative-oriented brands perform better than others
PROSPECTS AND OPPORTUNITIES
Corporate-oriented products to perform better in the coming years
Full volume recovery not expected due to changing habits and price rises
E-commerce likely to see its share rise
CATEGORY DATA
Table 83 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
Table 84 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
Table 85 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
Table 86 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
Table 87 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
Table 88 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
Table 89 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026
SUPER PREMIUM BEAUTY AND PERSONAL CARE IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Some recovery already seen in 2021
Pent-up demand from 2020 benefits growth in 2021
E-commerce gains strong ground in super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Higher willingness to spend on premium items to benefit sales in the coming years
Natural and wellness angles to be the main trend
Trends in overall colour cosmetics also to be reflected in super premium products
CATEGORY DATA
Table 90 Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021
Table 91 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 92 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2016-2020
Table 93 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2017-2020
Table 94 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2016-2021
Table 95 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2021-2026
Table 96 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

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