
Luxury Goods in South Africa
Description
Luxury Goods in South Africa
Demand for luxury goods in South Africa is traditionally driven by different target audiences; aspirational consumers who want to be associated with luxury brands which are a status symbols which allow them to display an image of success, and affluent consumers who appreciate brands of luxury goods known for their uniqueness, rarity and craftsmanship. Inbound tourists comprise the other main target audience. Pandemic-related restrictions impacted these consumers segments in different ways, in te...
Euromonitor International's Luxury Goods in South Africa report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Demand for luxury goods in South Africa is traditionally driven by different target audiences; aspirational consumers who want to be associated with luxury brands which are a status symbols which allow them to display an image of success, and affluent consumers who appreciate brands of luxury goods known for their uniqueness, rarity and craftsmanship. Inbound tourists comprise the other main target audience. Pandemic-related restrictions impacted these consumers segments in different ways, in te...
Euromonitor International's Luxury Goods in South Africa report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
40 Pages
- Luxury Goods in South Africa
- Euromonitor International
- September 2022
- List Of Contents And Tables
- LUXURY GOODS IN SOUTH AFRICA
- EXECUTIVE SUMMARY
- Luxury goods in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for luxury goods?
- MARKET DATA
- Table 1 Sales of Luxury Goods by Category: Value 2017-2022
- Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022
- Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022
- Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021
- Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021
- Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022
- Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027
- Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- EXPERIENTIAL LUXURY IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Domestic tourism helps to keep South African hospitality industry afloat
- International travel challenges make local market more attractive
- New airlines creating opportunities for South Africa’s travel and tourism market
- PROSPECTS AND OPPORTUNITIES
- Improving connectivity to assist recovery
- New hotels expanding locally but value sales to remain subdued
- Prospects for post-pandemic business-related travel
- CATEGORY DATA
- Table 9 Sales of Experiential Luxury by Category: Value 2017-2022
- Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022
- Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021
- Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021
- Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027
- Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027
- FINE WINES/CHAMPAGNE AND SPIRITS IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Improving value sales driven by greater return to normality
- Challenging consumer environment impacts demand
- New distribution channels improve brand visibility
- PROSPECTS AND OPPORTUNITIES
- Challenging consumer environment to hinder category’s recovery
- The use of influencer marketing to promote fine wines, champagne, and spirits
- Counterfeit sales another hindrance to retail demand
- CATEGORY DATA
- Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
- Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021
- Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021
- Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022
- Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027
- Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027
- PREMIUM AND LUXURY CARS IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Premium and luxury cars continues on road to recovery
- Global supply challenges and the rise of electric models
- PROSPECTS AND OPPORTUNITIES
- Fuel prices and interest rates increase, hindering category growth
- Electric cars set to make further gains in local market
- BMW and Mercedes-Benz remain leading luxury car brands
- CATEGORY DATA
- Table 22 Sales of Premium and Luxury Cars: Value 2017-2022
- Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022
- Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021
- Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021
- Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027
- Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027
- PERSONAL LUXURY IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Designer apparel and footwear (ready-to-wear)
- Luxury eyewear
- Luxury jewellery
- Luxury leather goods
- Luxury wearables
- Luxury timepieces
- Luxury writing instruments and stationery
- Super premium beauty and personal care
- PROSPECTS AND OPPORTUNITIES
- Slow recovery ahead for personal luxury
- The rise of second-hand personal luxury in South Africa
- Improved accessibility due to online presence
- CATEGORY DATA
- Table 28 Sales of Personal Luxury by Category: Value 2017-2022
- Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022
- Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021
- Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021
- Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022
- Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027
- Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027
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