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Luxury Goods in Malaysia

Publisher Euromonitor International
Published Oct 14, 2025
Length 50 Pages
SKU # EP20490800

Description

Luxury goods in Malaysia rebounded to solid retail current value growth in 2025, driven by rising domestic consumer confidence and robust tourism growth. The positive performance reflected the favourable impact of an increasing number of high-net-worth individuals and stable macroeconomic conditions, including low inflation and steady GDP growth. The industry benefited from increased discretionary spending, particularly after the high-value goods tax (HVGT), slated to take effect in May, was abo...

Euromonitor International's Luxury Goods in Malaysia report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

50 Pages
Luxury Goods in Malaysia
Euromonitor International
October 2025
List Of Contents And Tables
LUXURY GOODS IN MALAYSIA
EXECUTIVE SUMMARY
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2020-2025
Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Luxury hotels sees growth thanks to personalisation and digital transformation
Hospitality groups drive growth in experiential luxury through innovation
Affluent consumers drive demand for bespoke luxury experiences offering authenticity and sustainability
PROSPECTS AND OPPORTUNITIES
Growing demand for luxury experiences amongst inbound travellers set to drive growth
Luxury hotels to drive growth in experiential luxury through wellness and authenticity
Responsible practices likely to be adopted to attract eco-aware consumers
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINE WINES/CHAMPAGNE AND SPIRITS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation drives growth in fine wines/champagne and spirits
Luxury spirits brands drive growth through sustainability initiatives
Grocery retailers account for most sales, but e-commerce also used to reach a broader audience
PROSPECTS AND OPPORTUNITIES
Growing demand for premium products set to drive growth, but responsible consumption will also be important
Growth to be driven by heritage and sustainability efforts
As on-trade trends enter the off-trade, increasing home consumption is anticipated
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PREMIUM AND LUXURY CARS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Luxury car buyers drive demand for sustainable and bespoke experiences
European brands maintain their lead, but Asian and local brands gain traction
Premium and luxury car brands drive growth through constant innovation
PROSPECTS AND OPPORTUNITIES
Growing affluence and digitalisation set to drive demand for premium and luxury cars
Luxury car brands will drive sustainable mobility forward with electrification
Luxury car buyers likely to demand personalisation and connectivity
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PERSONAL LUXURY IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables electronics
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Sustainability expected to drive growth in personal luxury through eco-friendly practices
Luxury brands likely to prioritise transparency and customer personalisation initiatives
Retail expansion expected to drive growth in personal luxury
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2020-2025
Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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