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Luxury Goods in Italy

Publisher Euromonitor International
Published Oct 08, 2025
Length 46 Pages
SKU # EP20476197

Description

Value sales of luxury goods in Italy experienced a moderate uptrend in 2025, driven by a combination of socioeconomic resilience and evolving consumer preferences. Despite ongoing economic uncertainties and inflationary pressures impacting general consumer spending, high-net-worth individuals and affluent tourists continued to fuel demand for luxury goods. The reputation for quality craftsmanship and the appeal of “Made in Italy” offerings played a significant role in sustaining this demand. The...

Euromonitor International's Luxury Goods in Italy report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

46 Pages
Luxury Goods in Italy
Euromonitor International
October 2025
List Of Contents And Tables
LUXURY GOODS IN ITALY
EXECUTIVE SUMMARY
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2020-2025
Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for bespoke luxury experiences drives category growth
Luxury consumers seek exclusivity and immersive experiences
Artisanal and tailored luxury experiences add to overall value for consumers
PROSPECTS AND OPPORTUNITIES
Rise in inbound arrivals and strong domestic tourism to support positive outlook
Rising demand for experiential luxury to encourage new hotel openings
Luxury operators to further adopt sustainable practices for responsible tourism
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
FINE WINES/CHAMPAGNE AND SPIRITS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing demand for premium and low alcohol beverages helps drive growth
Brands look to drive growth through innovation
Affluent consumers increasingly demand premium and authentic luxury
PROSPECTS AND OPPORTUNITIES
Future growth to be driven by heritage and wellness trends
Luxury brands to focus on sustainable innovation and experiential engagement
Premiumisation to drive retail growth for at-home consumption
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
PREMIUM AND LUXURY CARS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premium and luxury cars driven by sustainability and bespoke services
Brands continue to invest in AI to offer convenience and support consumer choices
Luxury car brands pivot towards electrification and advanced features
PROSPECTS AND OPPORTUNITIES
Rising demand for eco-friendly luxury vehicles to drive future growth
Luxury car brands to further invest in sustainable electric vehicle technology
Luxury car manufacturers to prioritise technological innovations
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
PERSONAL LUXURY IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Sustainability to drive growth in personal luxury through eco-friendly practices
Luxury brands to focus on greater transparency through digital tracking
Luxury retailers must adapt to changing consumer preferences and technology
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2020-2025
Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER

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