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Luxury Goods in Brazil

Publisher Euromonitor International
Published Oct 16, 2025
Length 46 Pages
SKU # EP20490799

Description

Retail value sales of luxury goods in Brazil experienced moderate growth of 8% in 2025, reaching BRL56.8 billion. This growth was driven by a combination of ongoing economic recovery and shifts in consumer preferences. Affluent consumers continued to prioritise experiential luxury, alongside a growing emphasis on investment-worthy products, reflecting a preference for durability and long-term value. Macroeconomic factors, including a gradual stabilisation of inflation and modest GDP growth, unde...

Euromonitor International's Luxury Goods in Brazil report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

46 Pages
Luxury Goods in Brazil
Euromonitor International
October 2025
List Of Contents And Tables
LUXURY GOODS IN BRAZIL
EXECUTIVE SUMMARY
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2020-2025
Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Experiential luxury driven by personalisation and sustainability initiatives
Driving experiential luxury growth through personalised service and cultural authenticity
Global operators lead highly fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Rising demand for immersive luxury experiences to drive future growth
Luxury hospitality to focus on cultural authenticity
Luxury hotels to focus on enhancing eco-friendly experiences
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
FINE WINES/CHAMPAGNE AND SPIRITS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Improving performance driven by premiumisation trend among affluent consumers
Global players dominate, but smaller craft producers appeal with provenance
On-trade offers consumers opportunity to discover new beverages, but retail e-commerce is interesting alternative channel
PROSPECTS AND OPPORTUNITIES
Positive outlook with a greater focus on heritage, provenance and craft options
Luxury brands to adopt sustainable practices and digital innovation
Brazilians to increasingly opt for premium drinks at home
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
PREMIUM AND LUXURY CARS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for electric and hybrid vehicles boosts category growth
Competitive financing options attract aspirational Brazilians interested in premium car ownership
Global players retain dominance of competitive landscape
PROSPECTS AND OPPORTUNITIES
Positive outlook to be driven by Brazil’s affluent population
Luxury car brands set to focus further on developing hybrid and electric models
Luxury car manufacturers to prioritise technological innovations
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
PERSONAL LUXURY IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables electronics
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Sustainable and ethical practices to influence consumers’ purchasing decisions
Luxury brands to increasingly focus on personalisation
Luxury retailers must adapt with enhanced experiences and digitalisation
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2020-2025
Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER

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