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Luxury Goods in Australia

Publisher Euromonitor International
Published Nov 06, 2024
Length 49 Pages
SKU # EP19338080

Description

Luxury Goods in Australia


Retail value sales of luxury goods in Australia are notably slowing in 2024 compared to the double-digit growth rates of the previous two years. Nevertheless, growth is largely driven by premiumisation, as discerning shoppers become even more finely tuned to the timeless quality and value encapsulated by luxury purchases. On the other hand, retail volumes are substantially down year-on-year in premium and luxury cars, luxury jewellery, luxury timepieces, fine champagne, and luxury wearables elec...

Euromonitor International's Luxury Goods in Australia report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

49 Pages
Luxury Goods in Australia
Euromonitor International
November 2024
List Of Contents And Tables
LUXURY GOODS IN AUSTRALIA
EXECUTIVE SUMMARY
Luxury shoppers become increasingly discerning as economic pressures impact demand
Surging inflation, high interest rates and increased living expenses are among the economic headwinds impacting luxury goods
Multinational automotive groups and French luxury conglomerates dominate competitive landscape of luxury goods in Australia
Successful omnichannel approach to luxury facilitates consumer dialogue in the digital realm, while simultaneously rejuvenating city streets and retail precincts
Improved outlook for premium and luxury cars, experiential luxury and fine wines/champagne and spirits
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2019-2024
Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Innovation, creativity, authenticity and indulgent novelty ensure dynamism within experiential luxury
International players dominate luxury hotels across 5-star stalwarts and unique lifestyle luxe boutique options
Potential long-term industry disruptor: AI’s relevance for today’s luxury customer
PROSPECTS AND OPPORTUNITIES
Travel recovery and demographic shift towards older, wealthier travellers likely to contribute to dynamic performance of experiential luxury
A strong focus on sustainability means luxury hotels will look to differentiate their eco-credentials
High occupancy rates anticipated for luxury hotels over the forecast period
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Luxury spirits leads the way as value growth is driven by luxury whiskies and vodka
Premiumisation evident through consumer preference for considered craftsmanship, top-quality ingredients and authentic provenance
Health-conscious drinking enters mainstream as non/low alcohol gains traction both locally and internationally
PROSPECTS AND OPPORTUNITIES
Higher alcohol duty, particularly on spirits, a factor to consider over the forecast period
Aspirational global collaborations keep luxury spirits refreshed, rejuvenated and accessible to more diverse demographics
Environmental, social and governance efforts within luxury spirits
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Accelerated growth stalls as demand softens in 2024
Most robust performances geared around sustainability, performance, spaciousness, comfort and aspirational lifestyle-driven marketing
Luxury plug-in hybrids record strong growth in 2024 as business buyers rush to take advantage of fringe benefits tax rules
PROSPECTS AND OPPORTUNITIES
Tesla sales set to be impacted by price cuts and consumer perceptions
Federal Government investigates feasibility of autonomous cars on Australian roads
Manufacturers adapt to Australians’ propensity for plug-in hybrid electric vehicles
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Designer apparel and footwear (ready-to-wear) focuses on digital transformation to enhance sizing, manufacturing and accessibility
No longer just functional and fashionable, luxury eyewear is set to leverage AI innovation
Lab-grown diamonds capture inspired storytelling angle to uniquely make their mark on luxury jewellery in Australia
Contemporary “quiet luxury” offers understated alternative to rising prices of luxury leather goods from established brands
Tech advances within luxury wearables aligned with biohacking and wellness trends
Global economic headwinds lead to slowdown in luxury timepieces, with decline in export volumes of Swiss luxury watches
Sophisticated gifting remains a key driver of luxury writing instruments
Australian luxury shoppers feel under increasing financial pressure in their beauty and personal care purchases
PROSPECTS AND OPPORTUNITIES
Post-pandemic performance hampered by global slowdown, but optimism offered by domestic spend and return of international tourists
Second-hand market viewed as more sustainable, both for the environment and household budgets
The role of e-commerce within personal luxury is constantly evolving
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2019-2024
Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029

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