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Lodging (Destination) in Thailand

Publisher Euromonitor International
Published Oct 17, 2025
Length 16 Pages
SKU # EP20490644

Description

Lodging (destination) in Thailand witnessed healthy growth in value terms over 2025, primarily propelled by the continued recovery and growth in the tourism sector. Key trends driving this performance include the high volume of international tourist arrivals, with targets set between 38-40 million visitors and high hotel occupancy rates, particularly in key destinations like Bangkok and Phuket, where rates often hover around 80% occupancy. Average daily rates (ADR) have remained elevated or stab...

Euromonitor International's Lodging (Destination) in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hotels, Lodging (Destination) Offline, Lodging (Destination) Online, Other Lodging, Short-Term Rentals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Lodging (Destination) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

16 Pages
Lodging (Destination) in Thailand
Euromonitor International
October 2025
List Of Contents And Tables
LODGING (DESTINATION) IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising average spend on accommodation supports value growth
Marriott International Inc bolsters its leading position
PROSPECTS AND OPPORTUNITIES
Inbound arrivals growth to spearhead development
Players to focus on attracting high-value travellers amid focus on technology and sustainability
CATEGORY DATA
Table 1 Lodging (Destination) Sales: Value 2020-2025
Table 2 Lodging (Destination) Online Sales: Value 2020-2025
Table 3 Hotels Sales: Value 2020-2025
Table 4 Hotels Online Sales: Value 2020-2025
Table 5 Other Lodging Sales: Value 2020-2025
Table 6 Other Lodging Online Sales: Value 2020-2025
Table 7 Lodging (Destination) Outlets: Units 2020-2025
Table 8 Lodging (Destination) Rooms: Number of Rooms 2020-2025
Table 9 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
Table 10 Hotels NBO Company Shares: % Value 2020-2024
Table 11 Hotel Brands by Key Performance Indicators 2025
Table 12 Forecast Lodging (Destination) Sales: Value 2025-2030
Table 13 Forecast Lodging (Destination) Online Sales: Value 2025-2030
Table 14 Forecast Hotels Sales: Value 2025-2030
Table 15 Forecast Hotels Online Sales: Value 2025-2030
Table 16 Forecast Other Lodging Sales: Value 2025-2030
Table 17 Forecast Other Lodging Online Sales: Value 2025-2030
Table 18 Forecast Lodging (Destination) Outlets: Units 2025-2030
TRAVEL IN THAILAND
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 19 Surface Travel Modes Sales: Value 2020-2025
Table 20 Surface Travel Modes Online Sales: Value 2020-2025
Table 21 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 22 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 23 In-Destination Spending: Value 2020-2025
Table 24 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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