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Limited-Service Restaurants in Morocco

Publisher Euromonitor International
Published Aug 18, 2025
Length 32 Pages
SKU # EP20344632

Description

In 2024, limited-service restaurants in Morocco recorded strong foodservice value growth, reflecting the country’s rising demand for convenient and affordable dining. This performance was supported by ongoing urban expansion, a predominantly young consumer base, and increasing appetite for quick-service formats. Chained limited-service brands such as Papa John’s, Al-Tazaj, and La Brioche Dorée expanded their presence, particularly in urban centres like Casablanca and Rabat. These brands benefit...

Euromonitor International's Limited-Service Restaurants in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Chained Limited-Service Restaurants, Independent Limited-Service Restaurants, Limited-Service Restaurants by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Limited-Service Restaurants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Limited-Service Restaurants in Morocco
Euromonitor International
August 2025
List Of Contents And Tables
LIMITED-SERVICE RESTAURANTS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for convenience and affordability boosts value growth for limited-service restaurants
McDonald’s retains its lead, while burger chain Quick records a strong uplift in share
Limited-service players provide local support through corporate social responsibility
PROSPECTS AND OPPORTUNITIES
Growth will be bolstered by outlet expansion and the adoption of digital ordering
Ongoing expansion of delivery and drive-through services as operators are set to embrace multi-channel strategies
There is set to be a growing presence of Asian cuisine, highlighting evolving consumer tastes
CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
CONSUMER FOODSERVICE IN MOROCCO
EXECUTIVE SUMMARY
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
Table 22 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029
DISCLAIMER
SOURCES
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