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Large Cooking Appliances in Turkey

Publisher Euromonitor International
Published Jan 19, 2026
Length 23 Pages
SKU # EP20807773

Description

Despite a modest decline in retail volume sales, large cooking appliances in Turkey demonstrated resilience in 2025, with significant value growth driven by urban consumers' increasing demand for premium, multifunctional, and smart appliances. Demand is expected to regain momentum over the forecast period, underpinned by rising urbanisation and increasing median disposable income per household. The market's attractiveness is enhanced by the rising demand for energy-efficient and smart appliances...

Euromonitor International's Large Cooking Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Hobs, Built-in Large Cooking Appliances, Cooker Hoods, Cookers, Freestanding Large Cooking Appliances, Ovens, Range Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Large Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Large Cooking Appliances in Turkey
Euromonitor International
January 2026
List Of Contents And Tables
LARGE COOKING APPLIANCES IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urban consumers fuel premiumisation and smart tech growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Urban consumers fuel premium, smart, and energy-efficient appliance trends, boosting value in Turkish market
CHART 2 Bosch Serie 8 Built-In Oven
Smart and AI-powered appliances gain traction
CHART 3 Arçelik HomeWhiz-Enabled Built-In Ovens
Multifunctionality and compact design drive consumer preferences
CHART 4 Kumtel HPO-01: Compact Cooking for Everyday Needs
WHAT’S NEXT?
A future driven by premiumisation, efficiency, and urban design
CHART 5 Analyst Insight
Turkish kitchens embrace connectivity: Smart and customisable ovens champion appliance growth
COMPETITIVE LANDSCAPE
Beko Corp retains convincing leadership of consolidated landscape
CHANNELS
Offline retail networks drive sales of premium large cooking appliances
Retail e-commerce popular for mid-range and affordable brands
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Arçelik's Multi-Tier Brand Strategies in Local Consumer Appliances
CHART 8 Bosch Serie?8 Washing Machines Standout Examples of Premiumisation
CHART 9 Arçelik Expands Control via DTC Channel
CHART 10 Analyst Insight
CHART 11 Growth Decomposition of Consumer Appliances 2024-2029
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Turkey 2025
CHART 14 Key Insights on Consumers in Turkey 2025
CHART 15 Consumer Landscape in Turkey 2025
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
Growth potential and strategic imperatives in Turkish consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Manufacturers balance affordability with innovation-driven offerings
Bosch Serie 8 washing machines exemplify premiumisation
Brands look to assert greater control through direct-to-consumer strategies
WHAT’S NEXT?
Consumer appliances to continue growing, driven by urbanisation and income
Refrigeration appliances to remain largest category in major segment, while air conditioners will be dynamic performer
Sustainability and energy efficiency will remain important for consumers and brands
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through dual strategies
New entrants and strategic partnerships reshape market dynamics
CHANNELS
Specialists lead distribution, but e-commerce mains further gains
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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