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Large Cooking Appliances in Brazil

Publisher Euromonitor International
Published Dec 15, 2025
Length 25 Pages
SKU # EP20677045

Description

Large cooking appliances in Brazil demonstrated declining sales in 2025, with both retail volume and value sales falling, to 9.1 million units and BRL10.4 billion, due to a decline in consumer confidence. The category is characterised by intense competition among global and local players, with local brands gaining ground due to their affordability and strategic supply chain management. As the urban population continues to grow and median disposable income per household rises, demand for modern k...

Euromonitor International's Large Cooking Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Built-in Hobs, Built-in Large Cooking Appliances, Cooker Hoods, Cookers, Freestanding Large Cooking Appliances, Ovens, Range Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Large Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Large Cooking Appliances in Brazil
Euromonitor International
December 2025
List Of Contents And Tables
LARGE COOKING APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Large cooking appliances struggles in 2025, but is set to thrive moving forward
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Fall in consumer confidence drives decline for large cooking appliances
Cookers dominates, with players aiming to adapt to meet consumers’ needs
CHART 2 Companies Aim to Offer Affordable and More Compact Cookers to Attract Consumers
Affordability shapes large cooking appliances
CHART 3 Itatiaia Targets Functionality And Offers Reasonably-Priced Cookers
WHAT’S NEXT?
Economic and demographic factors set to drive growth
Cookers will remain dominant, but built-in hobs set to see the fastest growth
Affordability and innovation to shape the future landscape
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Local brands leverage affordability, and premium products focus on advanced technology
Global brands navigate import challenges with strategic cost excellence
CHART 5 Electrolux Leverages its Position as a Global Player to Better-Manage Costs
CHANNELS
Offline retail channels lead large cooking appliances, with regional players thriving
Retail e-commerce intensifies the competition and expands access to large cooking appliances
PRODUCTS
Multifunctionality and compact designs drive innovation in cooking solutions
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 More Products from Asia Enter Brazil, Driving a Response from Other Companies
CHART 11 Betting on the Mainstream Market, Mondial Sees Growth
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Brazil 2025
CHART 14 Key Insights on Consumers in Brazil 2025
CHART 15 Consumer Landscape in Brazil 2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
Discerning consumers and urbanisation drive continued expansion in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
WHAT’S NEXT?
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
COMPETITIVE LANDSCAPE
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
CHANNELS
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
PRODUCTS
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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