
Kenya Spirits
Description
Spirits in Kenya
Spirits in Kenya experienced significant growth in terms of total volume sales over the review period, fuelled by the growing popularity of international brands. Increased importation of a diverse range of international spirits has been instrumental in fostering the consumption of these products. Top-tier international brands such as Johnnie Walker, Richot, Baileys, and Gilbeys have sustained a robust brand presence and exemplary distribution networks within the market. Reaching well-educated an...
Euromonitor International's Spirits in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
28 Pages
- Spirits in Kenya
- Euromonitor International
- June 2024
- List Of Contents And Tables
- SPIRITS IN KENYA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Spirits grows by targeting younger adult generations
- Kenya Wine Agencies launch new Smirnoff variant ‘Pineapple Punch’
- Brands leverage celebrities and social media influencers to connect with younger generations
- PROSPECTS AND OPPORTUNITIES
- High prices to push consumers towards cheaper/ counterfeit brands
- Women poised to drive category with strong preference for gin
- Increasing demand for premium alcohol due to lower spending power
- CATEGORY DATA
- Table 1 Sales of Spirits by Category: Total Volume 2018-2023
- Table 2 Sales of Spirits by Category: Total Value 2018-2023
- Table 3 Sales of Spirits by Category: % Total Volume Growth 2018-2023
- Table 4 Sales of Spirits by Category: % Total Value Growth 2018-2023
- Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
- Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
- Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 9 GBO Company Shares of Spirits: % Total Volume 2019-2023
- Table 10 NBO Company Shares of Spirits: % Total Volume 2019-2023
- Table 11 LBN Brand Shares of Spirits: % Total Volume 2019-2023
- Table 12 Forecast Sales of Spirits by Category: Total Volume 2023-2028
- Table 13 Forecast Sales of Spirits by Category: Total Value 2023-2028
- Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
- Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
- ALCOHOLIC DRINKS IN KENYA
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving.
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Kenya Breweries launches ‘Tusker Ndimu’ and ‘Pilsner Mfalme’.
- Bila Shaka enters craft beer market with the launch of Capitan Lager
- KBL Launches a New Smirnoff Variant ‘Pineapple Punch’
- KWAL rebrands Kibao Vodka as it targets a new generation of customers
- Outlook
- MARKET INDICATORS
- Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
- MARKET DATA
- Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
- Table 18 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
- Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
- Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
- Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
- Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
- Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
- Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
- Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
- Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
- Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
- Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
- Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
- Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
- Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
Pricing
Currency Rates
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