
Kenya Men's Grooming
Description
Kenya Men's Grooming
Men’s grooming in Kenya in 2023 benefited from local men’s rising interest and greater investment in self-care and maintenance. Skin care has become a notable trend, enhanced by pandemic era when consumers were spending more time at home and paying more attention to their skin care routines – in part because beauty salons were closed, and in part due to indulgence trends to improve locked-down consumers’ wellbeing.
Euromonitor International's Men's Grooming in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
23 Pages
- Men's Grooming in Kenya
- Euromonitor International
- May 2024
- List Of Contents And Tables
- MEN'S GROOMING IN KENYA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Kenyan men increasingly prioritise grooming and self-care
- PZ Cussons appoints Nameless as brand ambassador for Imperial Leather, and Hasbah maintains leaderships
- Skin care drives interest in men’s grooming
- PROSPECTS AND OPPORTUNITIES
- Innovation informed by evolving needs and preferences
- Budget-friendly brands will remain preferred choice for many consumers
- Shift from premium razors to spark demand for more affordable grooming solutions
- CATEGORY DATA
- Table 1 Sales of Men’s Grooming by Category: Value 2018-2023
- Table 2 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
- Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
- Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
- Table 5 NBO Company Shares of Men’s Grooming: % Value 2019-2023
- Table 6 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
- Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
- Table 8 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
- Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN KENYA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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