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Kenya Baby and Child-Specific Products

Publisher Euromonitor International
Published May 03, 2024
Length 22 Pages
SKU # EP18778300

Description

Kenya Baby and Child-Specific Products


Baby and child-specific products was the home of controversy in Kenya in 2023. A lobby group, the African Centre for Corrective and Preventive Action (ACCPA), has filed a case seeking a ban on Johnson & Johnson baby powder in Kenya over alleged cancer-causing risks. ACCPA has sued the Health Cabinet Secretary, Johnson & Johnson Inc, Johnson & Johnson Kenya Limited, Kenya Bureau of Standards (KEBS), and Kenya Pharmacy and Poisons Board (KPPB).

Euromonitor International's Baby and Child-specific Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Baby and Child-Specific Products in Kenya
Euromonitor International
May 2024
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Johnson &Johnson sued over sale of baby powder in Kenya, while consumers shift towards multifunctionality
Nice and Lovely East Africa introduces Nice& Lovely baby naturals.
Royal Converters launches Hanan Flushable baby wipes in top-performing subcategory
PROSPECTS AND OPPORTUNITIES
Slow growth forecast for baby and child-specific products in the face of strict regulations
Market expansion in line with population increase provides potential for future growth
Nappy (diaper) rash treatments faces further struggle
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 11 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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