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Japan Video Games

Publisher Euromonitor International
Published May 16, 2024
Length 23 Pages
SKU # EP18807394

Description

Video Games in Japan


Video games in Japan saw slow current value growth in 2023, with growth driven by video games hardware. Thanks to PlayStation 5 finally seeing a significant boost to its sales, this category saw a double-digit current value increase in 2023. Sony Interactive Entertainment struggled to sell PlayStation 5 after its launch in November 2020. A bottleneck in the production of chips prevented a stronger boost to sales. Semiconductors was one of the products hardest-hit by supply issues globally in 202...

Euromonitor International's Video Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Video Games in Japan
Euromonitor International
May 2024
List Of Contents And Tables
VIDEO GAMES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hardware sells well, while software struggles
Dynamism for AR/VR headsets
Mobile games stagnates
PROSPECTS AND OPPORTUNITIES
Social activities by video games manufacturers in various forms
Mario and Pokémon likely to expand coverage
CATEGORY DATA
Table 1 Sales of Video Games by Category: Value 2018-2023
Table 2 Sales of Video Games by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Video Games: % Value 2019-2023
Table 4 LBN Brand Shares of Video Games: % Value 2020-2023
Table 5 NBO Company Shares of Video Games Hardware: % Value 2019-2023
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
Table 7 NBO Company Shares of Video Games Software: % Value 2019-2023
Table 8 Distribution of Video Games by Format: % Value 2018-2023
Table 9 Distribution of Video Games Hardware by Format: % Value 2018-2023
Table 10 Distribution of Video Games Software by Format: % Value 2018-2023
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
Table 13 Forecast Sales of Video Games by Category: Value 2023-2028
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2023-2028
TOYS AND GAMES IN JAPAN
EXECUTIVE SUMMARY
Toys and games in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 15 Sales of Toys and Games by Category: Value 2018-2023
Table 16 Sales of Toys and Games by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Toys and Games: % Value 2019-2023
Table 18 LBN Brand Shares of Toys and Games: % Value 2020-2023
Table 19 Distribution of Toys and Games by Format: % Value 2018-2023
Table 20 Forecast Sales of Toys and Games by Category: Value 2023-2028
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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