Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Surface Care in Portugal
In Portugal in 2024, current retail value sales of surface care were hampered to some extent by promotional activity and the strong presence of private labels. Brands attempted to counteract private label growth by offering volume discounts such as 2 or 3 items in a bundle pack in subcategories like ... Read More
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Toilet Care in Portugal
Toilet care registered some volume decline in Portugal in 2024, primarily due to category maturity. However, in-the-bowl (ITB) rim blocks have enjoyed significant growth over the review period and remain popular among Portuguese consumers. In response to this, manufacturers continuously launch new f ... Read More
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Home Care in Mexico
In 2024, home care in Mexico showed a positive performance in retail current value terms, derived mainly from economic stability during most of the year, and from an increasing number of households. According to INEGI in its last edition of ENADID (National Survey of Demographic Dynamics), Mexico re ... Read More
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Home Care in Latvia
Home care in Latvia faced declining retail volume sales in 2024 with most categories reporting a stagnant performance. Price inflation continued to restrict consumer demand and was the main driver behind current value growth in some categories. The combination of low consumer confidence and high cos ... Read More
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Home Care in Croatia
Home care in Croatia witnessed a mixed performance in 2024 as current value sales increased amidst volume challenges. Strong value growth was evident across various categories, although the pace has slowed significantly year on year due to falling inflation. With inflation easing, consumer purchasin ... Read More
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Home Care in Costa Rica
In 2024, Costa Rica's GDP expanded for the fourth consecutive year, while inflation eased, and the foreign-exchange value of the Costa Rica colon (CRC) appreciated for the second consecutive year. This positive economic performance boosted demand for home care, with a modest acceleration in retail v ... Read More
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Bleach in Sweden
Bleach has increasingly come to be seen as an outdated and old-fashioned product by households, and in 2024 Sweden’s bleach category saw further falls in both retail volume and current value terms. The product’s perception has been compounded by a glaring absence of product development and innovatio ... Read More
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Bleach in Turkey
In 2024, retail value sales increase by 62% in bleach in Turkey, while volume growth was positive at 1%. Euromonitor International's Bleach in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic ... Read More
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Bleach in Slovakia
Bleach in Slovakia continued to suffer from a negative perception among local consumers at the end of the review period. This is not an important product type for consumers, who are put off by bleach’s strong chemical composition and heavy environmental load. Consumers in Slovakia increasingly perce ... Read More
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Home Care in Uganda
Home care in Uganda saw fast retail volume and current value growth in 2024. Demand rose amid heightened hygiene standards in the wake of outbreaks of COVID-19 and diseases. Lower inflation, population growth, retailing development and urbanisation also spurred popularity. However, these products we ... Read More
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Toilet Care in Estonia
Sales of toilet care products in Estonia are following the general trend of a saturated category, with volume sales relatively stable in 2024. Value growth is primarily driven by price inflation, which has been higher in Estonia compared to neighbouring Baltic markets due to the VAT increase at the ... Read More
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Surface Care in Poland
Surface care saw retail value sales grow in current terms in Poland in 2024. The surface care category is experiencing robust growth fuelled by new product development. Consumers are increasingly drawn to innovative formulae and unique fragrances, which enhance the cleaning experience and help to di ... Read More
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Home Care in Azerbaijan
Home care in Azerbaijan registered modest current value and volume growth in 2024. While inflation eased, consumers continued to be price sensitive after several years of price increases and there was a degree of trading down. Also, players supported volume sales by offering frequents promotion and ... Read More
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Home Care in Dominican Republic
In 2024, the home care market in the Dominican Republic operated within a landscape of greater political stability. The Modern Revolutionary Party (PRM) solidified its position as the country's leading political force, winning the elections in the first round and securing the re-election of Presiden ... Read More
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Home Care in Poland
Home care saw significant current value growth in Poland in 2024, with volume sales also rising. The local home care market continues to adapt to evolving consumer needs and economic pressures. In 2024, price adjustments slowed with inflation moderating compared to the previous year, though price se ... Read More
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Home Care in Turkey
In 2024, the home care market in Turkey was significantly shaped by economic pressures, with double-digit unit price increases driven by hyperinflation. Amidst rising costs, consumers traded down or reduced their purchases of home care while opting for multi-purpose options to save costs. These beha ... Read More
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Home Care in Ukraine
The home care market in Ukraine is significantly influenced by external economic and demographic factors. The ongoing migration of people fleeing the war has led to a substantial reduction in the consumer base, resulting in decreased demand for home care products. Additionally, declining incomes amo ... Read More
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Polishes in Mexico
Polishes saw negligible retail volume growth in Mexico in 2024, due to the stable economy in the country for most of the year, although the category saw stronger current value growth due to price rises. Low unemployment, inflation, and exchange rates benefited consumer spending, whilst economic unce ... Read More
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Home Care in Slovakia
The major factor shaping the performance of home care in Slovakia at the end of the review period remained the relatively low purchasing power of consumers. Despite a slowdown in both the country’s rate of inflation and price increases in home care in 2024, local consumers remained careful with thei ... Read More
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Polishes in Latvia
Polishes in Latvia continued to contract in volume sales over 2024 although current value sales reported a healthy increase. In 2024, furniture polish exhibited the highest value growth rate. This growth is attributed to consumers appreciating the multifunctional nature of the polish, which not only ... Read More
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Surface Care in Latvia
In surface care, volume sales stagnated in 2024 as cost of living pressures continued to plague Latvian households. Retail price inflation remained visible, and this urged consumers to seek out deals. Frequent promotional deals were used to help soothe the impact of price inflation. Private label st ... Read More
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Polishes in Costa Rica
Polishes saw robust growth in retail current value sales over the course of the review period, with retail value sales fairly evenly split between shoe polish, floor polish and furniture polish. However, growth in retail current value sales slowed during the latter part of the review period, and thi ... Read More
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Surface Care in Costa Rica
Earlier in the review period, surface care saw a significant price increase driven by rising costs. However, this trend came to an end in 2024 with prices contracting, mainly due to the revaluation of the Costa Rican colon (CRC). Although several surface care products are manufactured locally, many ... Read More
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Toilet Care in Ukraine
Toilet liquids/foam represents the largest and most significant segment of the toilet care market in Ukraine. Despite ongoing economic hardship, demand for these products remains strong, attracting numerous competitors and keeping the market highly fragmented. Consumers are highly price-sensitive, f ... Read More
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Polishes in Slovakia
Polishes in Slovakia continued on a downward trajectory in retail volume sales in 2024, while slower inflation and more stable price increases slowed retail current value growth appreciably. Many consumers do not see polishes as essential products and they are prone to cut down on usage during times ... Read More
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