Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Home Care in Poland
Home care saw significant current value growth in Poland in 2024, with volume sales also rising. The local home care market continues to adapt to evolving consumer needs and economic pressures. In 2024, price adjustments slowed with inflation moderating compared to the previous year, though price se ... Read More
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Home Care in Dominican Republic
In 2024, the home care market in the Dominican Republic operated within a landscape of greater political stability. The Modern Revolutionary Party (PRM) solidified its position as the country's leading political force, winning the elections in the first round and securing the re-election of Presiden ... Read More
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Home Care in Azerbaijan
Home care in Azerbaijan registered modest current value and volume growth in 2024. While inflation eased, consumers continued to be price sensitive after several years of price increases and there was a degree of trading down. Also, players supported volume sales by offering frequents promotion and ... Read More
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Home Care in Costa Rica
In 2024, Costa Rica's GDP expanded for the fourth consecutive year, while inflation eased, and the foreign-exchange value of the Costa Rica colon (CRC) appreciated for the second consecutive year. This positive economic performance boosted demand for home care, with a modest acceleration in retail v ... Read More
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Home Care in Latvia
Home care in Latvia faced declining retail volume sales in 2024 with most categories reporting a stagnant performance. Price inflation continued to restrict consumer demand and was the main driver behind current value growth in some categories. The combination of low consumer confidence and high cos ... Read More
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Home Care in Slovakia
The major factor shaping the performance of home care in Slovakia at the end of the review period remained the relatively low purchasing power of consumers. Despite a slowdown in both the country’s rate of inflation and price increases in home care in 2024, local consumers remained careful with thei ... Read More
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Home Care in Croatia
Home care in Croatia witnessed a mixed performance in 2024 as current value sales increased amidst volume challenges. Strong value growth was evident across various categories, although the pace has slowed significantly year on year due to falling inflation. With inflation easing, consumer purchasin ... Read More
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Surface Care in Poland
Surface care saw retail value sales grow in current terms in Poland in 2024. The surface care category is experiencing robust growth fuelled by new product development. Consumers are increasingly drawn to innovative formulae and unique fragrances, which enhance the cleaning experience and help to di ... Read More
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Home Care in Mexico
In 2024, home care in Mexico showed a positive performance in retail current value terms, derived mainly from economic stability during most of the year, and from an increasing number of households. According to INEGI in its last edition of ENADID (National Survey of Demographic Dynamics), Mexico re ... Read More
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Polishes in Egypt
Polishes have suffered from Egypt’s economic crisis with soaring inflation and high costs of living forcing consumers to prioritise essential household goods instead. Households have reduced the number of products used to clean the household. In place of floor polishes, consumers switched to using f ... Read More
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Toilet Care in Egypt
Retail volume sales of toilet care registered steep decline in 2024 as Egyptian households relied on multi-purpose cleaners. The high cost of living and price increases within toilet liquid/foam products, urged consumers to migrate to alternative solutions such as bleaches or multi-surface cleaners. ... Read More
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Polishes in Greece
Polishes suffered heavy losses in retail volume terms in 2024 having seen declining sales throughout the review period. In the case of floor, metal and furniture polish, sales have been negatively affected by design trends and changes in consumer behaviour that have been unfavourable to these catego ... Read More
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Bleach in Greece
Sales of bleach declined in current value terms in 2024 as prices began to normalise. The high share of private label in the category and limited brand activation negatively affected the growth of the category in value terms. Bleach is classified as a basic category for most Greek households and hen ... Read More
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Surface Care in Belgium
The surface care category in Belgium recorded retail value growth of 2% in 2024, however, retail volume sales declined. The primary driver behind this trend was consumers' efforts to rationalise their consumption patterns in response to economic pressures. Additionally, consumers opted for concentra ... Read More
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Polishes in the Czech Republic
The demand for polishes continued its downward trajectory in Czech Republic in 2024, largely driven by shifting consumer habits and perceptions. The necessity of polishing, once seen as essential for maintaining certain items, has diminished significantly. Modern consumers increasingly favour multi- ... Read More
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Surface Care in Australia
The high cost of living and persistent inflationary pressures have significantly shaped the surface care market in Australia in 2024, leading to a sharp increase in product prices. For instance, data from Euromonitor’s Price Tracker indicates that the price of Harpic rose by more than 26% between Oc ... Read More
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Polishes in South Korea
Polishes experienced a significant decline in retail value sales in South Korea in 2024, largely driven by the negative performance of shoe polish. This downward trend was closely tied to the shift in society towards more casual lifestyles. The traditional culture of wearing formal attire and dress ... Read More
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Toilet Care in the United Arab Emirates
Toilet care in the United Arab Emirates experienced solid value and volume growth in 2024, driven by ongoing product innovation, particularly in toilet liquids/foam. Brands introduced new features such as unique fragrances, specific functionalities (such as antibacterial or long-lasting freshness), ... Read More
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Polishes in South Africa
Polishes in South Africa maintained retail current value growth in 2024, but failed to show retail volume growth. Volume sales of polishes showed a slight decline, continuing the trend seen for a number of years. Demand for polishes has been lower, partly due to the difficult economic conditions, an ... Read More
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Bleach in South Africa
Bleach showed continued solid retail volume and current value growth in South Africa in 2024. This was largely driven by consumer demand for effective home care products with multiple uses. The multifunctionality of bleach has made the product a staple in households. Although consumer spending is un ... Read More
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Bleach in the United Kingdom
Bleach had another difficult year in the United Kingdom in 2024, continuing its historic trend of retail volume decline. However, although demand continued to drop relative to recent years, the volume decline was not as steep as it was in 2023. One of the reasons that demand for bleach continues to ... Read More
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Polishes in Malaysia
The market for polishes in Malaysia saw positive growth in both retail volume and current value in 2024, with gains across all segments. However, shifting lifestyle and fashion trends continue to present challenges for the category. Younger homeowners, for example, increasingly favour modern, low-ma ... Read More
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Surface Care in Malaysia
With more individuals returning to work and spending increased time outside the home post-pandemic, retail volume growth of surface care products in Malaysia slowed slightly compared to 2023. Busy lifestyles have reduced the time available for deep cleaning, contributing to this subdued performance. ... Read More
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Bleach in Saudi Arabia
Bleach recorded positive growth in Saudi Arabia in 2024, holding a steady position in the home care market due to its efficiency as a cleaning and disinfecting product. Its enduring demand stems from a combination of factors, including its proven ability to sanitise effectively, its affordability an ... Read More
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Bleach in the United Arab Emirates
Despite the shift in consumer preferences towards gentler cleaning solutions, demand for bleach in the United Arab Emirates remained elevated in 2024. This resilience was due to bleach's classification as an essential household item for many in the local market. Euromonitor International's Bleach in ... Read More
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