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Homewares in South Africa

Publisher Euromonitor International
Published Jun 04, 2025
Length 20 Pages
SKU # EP20081024

Description

Homewares recorded robust growth in current value terms in South Africa in 2024, driven by increased consumer investment in kitchen and dining. With more meals being prepared and enjoyed at home, there was a notable rise in demand for quality cookware, coordinated dinnerware, and stylish kitchen utensils that elevated everyday meals and enhanced social occasions. Consumers embraced visually appealing and durable pieces, including colourful ceramic dinner sets, textured stoneware mugs, and stainl...

Euromonitor International's Homewares in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Homewares in South Africa
Euromonitor International
June 2025
List Of Contents And Tables
HOMEWARES IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Kitchen and dining upgrades fuel homeware sales
Majors for Minors is most dynamic player, thanks to introduction of innovative food storage solutions
Grocery retailers emerge as the most dynamic distribution channel for homewares, leveraging high customer footfall and established loyalty programmes
PROSPECTS AND OPPORTUNITIES
Homewares to benefit from rising demand for affordable and multifunctional products
3-D printing expected to shape future product innovation
Distribution channels for homewares in South Africa set to undergo a strategic transformation, shaped by enhanced omnichannel integration
CATEGORY DATA
Table 1 Sales of Homewares by Category: Value 2019-2024
Table 2 Sales of Homewares by Category: % Value Growth 2019-2024
Table 3 Sales of Homewares by Material: % Value 2019-2024
Table 4 NBO Company Shares of Homewares: % Value 2020-2024
Table 5 LBN Brand Shares of Homewares: % Value 2021-2024
Table 6 Distribution of Homewares by Format: % Value 2019-2024
Table 7 Forecast Sales of Homewares by Category: Value 2024-2029
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
HOME AND GARDEN IN SOUTH AFRICA
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2019-2024
Table 10 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 12 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format: % Value 2019-2024
Table 15 Distribution of Home and Garden by Format and Category: % Value 2024
Table 16 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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