Homewares in Germany

Homewares in Germany experienced declining value sales in 2024, in a similar trend to other home and garden categories. To remain competitive and attractive to consumers, manufacturers focused on prioritising the use of eco-friendly materials in their products, increasingly embracing eco-conscious and sustainable practices in 2024. Brands and retailers have been actively communicating their commitment to sustainability through various strategies, reflecting a broader shift towards eco-friendly c...

Euromonitor International's Homewares in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Homewares in Germany
Euromonitor International
May 2025
List Of Contents And Tables
HOMEWARES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sustainability and functionality drive innovation in local homewares in 2024
WMF and Zwilling drive growth through innovation, sustainability, and premium product expansion
Retailers prioritise affordability, exclusivity, and digital integration to sustain market relevance
PROSPECTS AND OPPORTUNITIES
Homewares faces decline as economic pressures curb discretionary spending
Material innovation and multifunctionality will drive homewares over forecast period
E-commerce in Germany will prioritise accessibility, AI-driven personalisation, and sustainability
CATEGORY DATA
Table 1 Sales of Homewares by Category: Value 2019-2024
Table 2 Sales of Homewares by Category: % Value Growth 2019-2024
Table 3 Sales of Homewares by Material: % Value 2019-2024
Table 4 NBO Company Shares of Homewares: % Value 2020-2024
Table 5 LBN Brand Shares of Homewares: % Value 2021-2024
Table 6 Distribution of Homewares by Format: % Value 2019-2024
Table 7 Forecast Sales of Homewares by Category: Value 2024-2029
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
HOME AND GARDEN IN GERMANY
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2019-2024
Table 10 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 12 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format: % Value 2019-2024
Table 15 Distribution of Home and Garden by Format and Category: % Value 2024
Table 16 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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