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Home Laundry Appliances in Turkey

Publisher Euromonitor International
Published Jan 19, 2026
Length 23 Pages
SKU # EP20807797

Description

Home laundry appliances in Turkey demonstrated a modest growth rate of 4% in retail volume in 2025, reaching 3.4 million units, driven by the increasing demand for premium products with advanced features such as smart functionality and energy efficiency. With a further rise in the median disposable income per household and 100% of households owning a washing machine, the category is characterised by a high penetration rate and a tendency towards upgrade and replacement sales. To succeed in this...

Euromonitor International's Home Laundry Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Home Laundry Appliances in Turkey
Euromonitor International
January 2026
List Of Contents And Tables
HOME LAUNDRY APPLIANCES IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
High penetration and premiumisation define home laundry appliances in Turkey
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Energy-efficient models remain important due to rising concerns over running costs and the environment
CHART 2 Arçelik Adds Optimix Technology to Neo Series for Smarter, More Efficient Washing
Smart and AI-powered features attract tech-savvy and busy consumers
CHART 3 Arçelik Adds AI-Driven Optimix Technology to Neo Washing Machine Series
Premium brands drive value growth through innovation
CHART 4 Analyst Insight
WHAT’S NEXT?
Urbanisation and green tech to fuel future demand
Smart features set to revolutionise Turkish homes
Premiumisation to further fuel value growth
COMPETITIVE LANDSCAPE
Two major players dominate consolidated landscape through strong brand equity
CHANNELS
Omnichannel mix driving distribution of home laundry appliances
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Arçelik's Multi-Tier Brand Strategies in Local Consumer Appliances
CHART 7 Bosch Serie?8 Washing Machines Standout Examples of Premiumisation
CHART 8 Arçelik Expands Control via DTC Channel
CHART 9 Analyst Insight
CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Turkey 2025
CHART 13 Key Insights on Consumers in Turkey 2025
CHART 14 Consumer Landscape in Turkey 2025
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
Growth potential and strategic imperatives in Turkish consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Manufacturers balance affordability with innovation-driven offerings
Bosch Serie 8 washing machines exemplify premiumisation
Brands look to assert greater control through direct-to-consumer strategies
WHAT’S NEXT?
Consumer appliances to continue growing, driven by urbanisation and income
Refrigeration appliances to remain largest category in major segment, while air conditioners will be dynamic performer
Sustainability and energy efficiency will remain important for consumers and brands
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through dual strategies
New entrants and strategic partnerships reshape market dynamics
CHANNELS
Specialists lead distribution, but e-commerce mains further gains
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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