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Home Laundry Appliances in Mexico

Publisher Euromonitor International
Published Jan 12, 2026
Length 24 Pages
SKU # EP20773117

Description

Home laundry appliances in Mexico experienced a decline in retail volume sales in 2025, but a marginally lower value decline was driven by a focus on segmented consumers and premium products. The category is characterised by the dominance of automatic washing machines. Consumers are increasingly interested in smart and connected appliances with compact designs for urban living, along with more sustainable models that offer energy efficiency. The competitive landscape remains stable, with leading...

Euromonitor International's Home Laundry Appliances in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Home Laundry Appliances in Mexico
Euromonitor International
January 2026
List Of Contents And Tables
HOME LAUNDRY APPLIANCES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smart technology and sustainability shape demand
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Volume decline in 2025 due to negative economic factors
Focus on offering different formats to suit various consumer segments
CHART 2 Diversity of Brands, Sizes, Technology and Prices to Meet the Needs of Each Consumer
Automatic washing machines dominate sales volume
WHAT’S NEXT?
Smart and sustainable laundry solutions to drive future growth
CHART 3 Sustainability in the Design of Laundry Appliances
Automatic washing machines to remain dominant, while semi-automatic washing machines stagnate
Green innovation and competitive pricing to become key drivers
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Leading manufacturers consolidate presence through loyalty strategies
CHANNELS
General merchandise stores and e-commerce drive distribution
E-commerce regains ground with competitive pricing and convenience
PRODUCTS
Sustainability shapes product innovation
Smart technologies enhance functionality
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Growth Decomposition of Consumer Appliances 2024-2029
CHART 7 Analyst Insight
CHART 8 LG DualCool AI – Efficient, Intelligent and Sustainable Air Conditioning in Mexico
CHART 9 SharkNinja Redefines Premium Products with Quality, Design and Technology
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in Mexico 2025
CHART 12 Key Insights on Consumers in Mexico 2025
CHART 13 Consumer Landscape in Mexico 2025
CONSUMER APPLIANCES IN MEXICO
EXECUTIVE SUMMARY
Rising incomes drive premiumisation and smart tech adoption in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Flat volume growth, although value growth is driven by premiumisation in many categories
Premiumisation and sustainability shape the consumer appliances landscape
WHAT’S NEXT?
Rising incomes and premiumisation will contribute to a return to growth
Growing environmental awareness set to impact sales, especially in air conditioners
Retail e-commerce expected to gain traction due to its convenience
COMPETITIVE LANDSCAPE
Leading players maintain dominance through customer loyalty and innovation
Stable leadership, but opportunities for niche players
CHANNELS
General merchandise stores and hypermarkets lead distribution
Retail e-commerce gains traction with convenience and competitive pricing
PRODUCTS
LG drives energy efficiency with intelligent air conditioning solutions
Premium positioning for SharkNinja, with quality, design, and technology
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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