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Home Laundry Appliances in Japan

Publisher Euromonitor International
Published Jan 21, 2026
Length 23 Pages
SKU # EP20807576

Description

Home laundry appliances is undergoing a shift in Japan with the introduction of affordable front-loading drum-type washer dryers, impacting consumer preferences and market dynamics. Retail volume sales fell by 1% in 2025, while retail value sales were flat in current terms and declined by 3% at constant 2025 prices, indicating a shift towards more affordable options. The development of home laundry appliances is being driven by trends such as multi-functionality, compact design and energy effici...

Euromonitor International's Home Laundry Appliances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Home Laundry Appliances in Japan
Euromonitor International
January 2026
List Of Contents And Tables
HOME LAUNDRY APPLIANCES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordable and multifunctional appliances attract consumers
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Low-price segment challenges established players
CHART 2 Nitori launched a washer dryer under 100,000yen, surprising the market.
CHART 3 Analyst Insight
Automatic washing machines dominates
WHAT’S NEXT?
New entrants disrupt market with affordable options
Automatic washing machines remain dominant but decline
Multi-functionality and energy efficiency to drive future sales
COMPETITIVE LANDSCAPE
Panasonic and Hitachi dominate with traditional strength
Rinnai and potential Hitachi divestiture drive market dynamics
CHANNELS
Specialist retailers dominate home laundry appliance sales
Emerging trends and retail concepts
PRODUCTS
Aqua and Hitachi introduce advanced features
CHART 4 Aqua develops Foam Full Wash function
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Yamada Denki launches a washer dryer under JPY110,000, following Nitori.
CHART 7 Sharp launches its first air circulator
CHART 8 Analyst Insight
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in Japan 2025
CHART 12 Key Insights on Consumers in Japan 2025
CHART 13 Consumer Landscape in Japan 2025
CONSUMER APPLIANCES IN JAPAN
EXECUTIVE SUMMARY
Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Shifting consumer preferences drive sales in a challenging economic environment
Affordable drum-type washers disrupt laundry appliances in Japan
Growth in air conditioners driven by energy efficiency, supported by circulators
WHAT’S NEXT?
Two paths emerge: affordability versus long-term value
Record-breaking heat in Japan and its impact on consumer needs
Bridging the gap how brands win in beauty tech
COMPETITIVE LANDSCAPE
Panasonic maintains dominance with broad portfolio presence
Shark drives growth in vacuum cleaners with innovative products
Potential M&A around Hitachi Global Life Solutions
CHANNELS
Specialist retailers and e-commerce drive sales
E-commerce continues to grow in consumer appliances
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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