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Home Laundry Appliances in Brazil

Publisher Euromonitor International
Published Dec 15, 2025
Length 25 Pages
SKU # EP20677038

Description

Home laundry appliances in Brazil experienced retail volume and value growth in 2025, driven by increased competition and innovation, particularly from Asian brands. The continued urbanisation of the population and the rising median disposable income per household also supported demand for modern laundry appliances. Automatic washing machines continued to account for the highest sales, reaching 4.8 million units in 2025. The trend towards premiumisation continued, with companies introducing adva...

Euromonitor International's Home Laundry Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Home Laundry Appliances in Brazil
Euromonitor International
December 2025
List Of Contents And Tables
HOME LAUNDRY APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Home laundry appliances thrives in 2025, driven by innovation and urbanisation
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Growth continues, with automatic washing machines accounting for the highest sales
Asian brands drive competition and growth through innovation
Automatic dryers sees dynamic growth, driven by changing consumer needs
WHAT’S NEXT?
Urbanisation, premiumisation, and rising incomes set to drive continued sales growth
Asian brands to drive innovation and growth through competition
Automatic washing machines will maintain its dominance
Regional retailers poised to gain share as nationwide retailers struggle
CHART 2 Analyst Insight
COMPETITIVE LANDSCAPE
Asian brands gain share through local manufacturing and innovation
CHART 3 LG and Midea Improve their Strength by Expanding their Manufacturing Capabilities
Segmentation is seen, with Colormaq and Arno partnership, and new premium launches
CHANNELS
Offline retailers maintain dominance in home laundry appliances
Retail e-commerce plays a significant role in the distribution of home laundry appliances
PRODUCTS
Midea and Samsung drive premiumisation through innovation
CHART 4 Major Companies Continue to Invest in the Higher-End Segment
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Analyst Insight
CHART 7 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
CHART 9 More Products from Asia Enter Brazil, Driving a Response from Other Companies
CHART 10 Betting on the Mainstream Market, Mondial Sees Growth
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Brazil 2025
CHART 13 Key Insights on Consumers in Brazil 2025
CHART 14 Consumer Landscape in Brazil 2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
Discerning consumers and urbanisation drive continued expansion in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
WHAT’S NEXT?
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
COMPETITIVE LANDSCAPE
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
CHANNELS
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
PRODUCTS
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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