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Home and Garden in Taiwan

Publisher Euromonitor International
Published Jun 11, 2025
Length 45 Pages
SKU # EP20118855

Description

Home and garden in Taiwan performed positively in 2024, with total current value sales growing at a faster rate than in 2023 and the four main categories posting improved results in this respect. Overall demand was lifted by a stronger-than-expected economic rebound, which bolstered confidence and purchasing power among consumers. Moreover, favourable macroeconomic conditions accelerated residential construction activity, and together with long-term demographic shifts this supported a substantia...

Euromonitor International's Home and Garden in Taiwan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

45 Pages
Home and Garden in Taiwan
Euromonitor International
June 2025
List Of Contents And Tables
HOME AND GARDEN IN TAIWAN
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Current value growth picks up as interest in gardening continues to rise
Green Orchids Co remains the overall leader
Distributon still heavily concentrated in home improvement and gardening stores
PROSPECTS AND OPPORTUNITIES
Overall demand expected to remain buoyant
Interest in products that harness smart technology set to increase
Climate change and sustainability concerns will continue to shape consumer choices
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2019-2024
Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Gardening: % Value 2020-2024
Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
Table 14 Distribution of Gardening by Format: % Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increase in residential construction activity boosts sales
Ikea still the top home furnishings brand in Taiwan
Homewares and home furnishing stores remains the leading distribution channel
PROSPECTS AND OPPORTUNITIES
Outlook for home furnishings remains favourable
Space-saving, eco-friendly and smart furniture will continue to gain popularity
Minimalism and local heritage expected to be key design trends
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2019-2024
Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing popularity of DIY activities continues to lift demand
Toto retains overall lead while Sakura posts highest value growth rate
Home improvement and gardening stores remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
Bathroom and sanitaryware expected to be the fastest developing category
Wider adoption of innovative digital technologies will continue to support growth
Sustainability credentials set to become more influential in purchasing decisions
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2019-2024
Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home-centric living trend continues to drive growth
IKEA remains the top brand in homewares
Distibution landscape is more fragmented than in other categories
PROSPECTS AND OPPORTUNITIES
Steady growth in total current value sales projected for homewares
Convenience- and health-oriented products set to perform strongly
Interest in items made from more eco-friendly materials will continue to rise
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2019-2024
Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
Table 34 Sales of Homewares by Material: % Value 2019-2024
Table 35 NBO Company Shares of Homewares: % Value 2020-2024
Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
Table 37 Distribution of Homewares by Format: % Value 2019-2024
Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029

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