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Home and Garden in South Korea

Publisher Euromonitor International
Published Jun 04, 2025
Length 49 Pages
SKU # EP20081119

Description

Home and garden in South Korea witnessed robust value growth in 2024, driven by evolving lifestyles, urbanisation, and government support. Gardening expanded significantly due to the rising public interest in floriculture, supported by initiatives like the government’s Flower Road programme aimed at beautifying urban spaces and boosting tourism. Cultural events, such as the International Horticulture Goyang Korea exhibition, and the influence of eco-conscious brands like O’Sulloc Tea, also spark...

Euromonitor International's Home and Garden in South Korea report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

49 Pages
Home and Garden in South Korea
Euromonitor International
June 2025
List Of Contents And Tables
HOME AND GARDEN IN SOUTH KOREA
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Gardening category thrives amid urban demand and government backing
99 Flower Co Ltd and Nongwoo Bio Co Ltd bring innovation to the gardening category
Home improvement and gardening stores lead growth in home gardening
PROSPECTS AND OPPORTUNITIES
Healthy growth in gardening will be driven by urbanisation and e-commerce
Floriculture and government initiatives set the stage for growth of horticulture
Technological advances will bring new smart gardening solutions
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2019-2024
Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Gardening: % Value 2020-2024
Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
Table 14 Distribution of Gardening by Format: % Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Urban consumers seek home furnishings to create stylish and functional outdoor spaces
Hanssem Co Ltd holds notable lead in home furnishings
Homewares and home furnishing stores take the lead in distribution
PROSPECTS AND OPPORTUNITIES
Solid future growth in home furnishings in alignment with urbanisation and lifestyle shifts
Indoor living is expected to grow well amid rising demand for stylish, space-saving designs
Modular indoor furniture is expected to grow well during the forecast period
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2019-2024
Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home improvement grows well driven by DIY culture, ageing apartments and wellness trends
LG Hausys and Hansol Homedeco lead with innovation in design, eco-friendly materials and lifestyle-driven solutions
Home improvement and gardening stores remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
Home improvement set to prosper amid ageing homes and DIY culture
Focus on eco-friendly, space-efficient, and tech-driven products in bathrooms, flooring, and hand tools
Leading player unveils sustainable luxury vinyl tiles
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2019-2024
Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Homewares witnesses growth as demand for dining, kitchenware and furniture rises
Groupe SEB Korea and Thermos Korea leads homewares through product innovation and localisation
Grocery retailers are key distribution channel for homewares
PROSPECTS AND OPPORTUNITIES
Kitchenware to post best performance as economic challenges limit growth
Demand for stove-top cookware declines as modern appliances and space-saving solutions gain popularity
Corelle's Duranano cookware collection grows in popularity due to its sustainable, health-conscious design and advanced nanotechnology
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2019-2024
Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
Table 34 Sales of Homewares by Material: % Value 2019-2024
Table 35 NBO Company Shares of Homewares: % Value 2020-2024
Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
Table 37 Distribution of Homewares by Format: % Value 2019-2024
Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029

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