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Home and Garden in the Netherlands

Publisher Euromonitor International
Published Jun 04, 2025
Length 44 Pages
SKU # EP20081092

Description

Value sales of home and garden in the Netherlands declined in 2024 amid ongoing inflation and heightened consumer caution driven by the cost-of-living crisis. Elevated prices prompted many shoppers to postpone non-essential purchases, especially in high-ticket categories such as furniture and gardening tools. However, sustainable furnishings demonstrated resilience, reflecting a broader shift towards eco-conscious consumption.

Euromonitor International's Home and Garden in Netherlands report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

44 Pages
Home and Garden in the Netherlands
Euromonitor International
June 2025
List Of Contents And Tables
HOME AND GARDEN IN THE NETHERLANDS
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Gardening declines due to ageing population, urbanisation and climate change
Sustainability-driven innovation fuels ECOstyle’s rapid growth
Non-grocery retailers lead, with grocery retailers and e-commerce experiencing dynamic growth
PROSPECTS AND OPPORTUNITIES
Further decline anticipated
Urbanisation drives the popularity of space-saving gardening solutions like vertical gardens
Rising demand for sustainable and smart solutions, and e-commerce growth
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2019-2024
Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Gardening: % Value 2020-2024
Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
Table 14 Distribution of Gardening by Format: % Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic pressures reshape home improvement in 2024, with the focus shifting to cosmetic upgrades
Sustainability and style drive growth of AS Création BV
Non-grocery retailers read, offering broad product assortments and in-store advice
PROSPECTS AND OPPORTUNITIES
Floor covering expected to be the most dynamic category, driven by sustainability and rising residential construction
Smart home innovation accelerates, blending technology with energy efficiency and everyday convenience
Sustainability to shape home improvement, with rising demand for green roofs and eco-materials
CATEGORY DATA
Table 17 Sales of Home Improvement by Category: Value 2019-2024
Table 18 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 20 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 21 Distribution of Home Improvement by Format: % Value 2019-2024
Table 22 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 23 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic uncertainty and persistent inflationary pressures affect consumer spending and confidence
Ikea maintains its leadership with innovation and strategic expansion
Non-grocery retailers dominate, while direct selling grows with personalised offerings
PROSPECTS AND OPPORTUNITIES
Growth driven by innovation and sustainability
Rising demand for premium beverageware that enhances the drinking experience
Philips and Scanpan to lead innovation with smart appliances and sustainable cookware
CATEGORY DATA
Table 24 Sales of Homewares by Category: Value 2019-2024
Table 25 Sales of Homewares by Category: % Value Growth 2019-2024
Table 26 Sales of Homewares by Material: % Value 2019-2024
Table 27 NBO Company Shares of Homewares: % Value 2020-2024
Table 28 LBN Brand Shares of Homewares: % Value 2021-2024
Table 29 Distribution of Homewares by Format: % Value 2019-2024
Table 30 Forecast Sales of Homewares by Category: Value 2024-2029
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic challenges impact home furnishings in 2024
Ikea BV reinforces its leadership through innovation and expansion
Non-grocery retailers maintain their dominance, offering diverse product ranges, personalised customer service and comprehensive in-store experiences
PROSPECTS AND OPPORTUNITIES
Economic uncertainty and cautious consumer spending impact demand
Ikea to innovation, blending craftsmanship and sustainability through modular, durable designs made with eco-friendly and recycled materials
E-commerce share gain as retailers adopt hybrid strategies
CATEGORY DATA
Table 32 Sales of Home Furnishings by Category: Value 2019-2024
Table 33 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 34 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 35 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 36 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 37 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 38 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

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