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Home Furnishings in Turkey

Publisher Euromonitor International
Published Jun 04, 2025
Length 22 Pages
SKU # EP20080995

Description

Values sales of home furnishings experienced further, but slowed, growth in 2024 due to high inflation. Volume sales, meanwhile, recorded a marked decline as a result of a complex interplay of macroeconomic pressures, restricted financial access, and shifting consumer behaviour. This trend is having a significant dampening effect on the overall home and garden industry, particularly the indoor furniture segment. Persistent inflation and currency volatility have led to a spike in raw material and...

Euromonitor International's Home Furnishings in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Home Furnishings in Turkey
Euromonitor International
June 2025
List Of Contents And Tables
HOME FURNISHINGS IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Low consumer confidence and high inflation continue to impact volume sales of home furnishings
Ikea attracts consumers with affordable pricing and functional, modern designs
E-commerce growth driven by trust and convenience
PROSPECTS AND OPPORTUNITIES
Demographic and societal shifts set to dampen growth of home furnishings
Lighting growth driven by consumer concern for energy efficiency, interior aesthetics, and smart solutions
Affordability to drive sales of home textiles over the forecast period
CATEGORY DATA
Table 1 Sales of Home Furnishings by Category: Value 2019-2024
Table 2 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 4 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 5 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 6 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 7 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME AND GARDEN IN TURKEY
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2019-2024
Table 10 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 12 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format: % Value 2019-2024
Table 15 Distribution of Home and Garden by Format and Category: % Value 2024
Table 16 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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