Home Furnishings in Italy

Value sales of home furnishings decreased in Italy in 2024, following robust growth in 2023 that was supported by government renovation incentives. This value decline was particularly notable in sitting furniture, as the furniture bonus threshold was reduced from EUR8,000 to EUR5,000, prompting many homeowners to delay purchases. Similarly, sales of bedroom furniture also declined, with wardrobes having been aggressively marketed through bonus schemes during the previous years, leading consumers...

Euromonitor International's Home Furnishings in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Furnishings in Italy
Euromonitor International
May 2025
List Of Contents And Tables
HOME FURNISHINGS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home furnishings records a decline as consumer postpone purchases
Ikea Italia Retail Srl improves its lead, offering a wide range of innovative products
Homewares and home furnishing specialists lead distribution in 2024
PROSPECTS AND OPPORTUNITIES
Home furnishing is expected to be challenged by ongoing macroeconomic pressures
Window coverings are expected to decline as consumer preferences evolve
Sustainability is projected to drive innovation in home furnishings in Italy
CATEGORY DATA
Table 1 Sales of Home Furnishings by Category: Value 2019-2024
Table 2 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 4 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 5 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 6 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 7 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME AND GARDEN IN ITALY
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2019-2024
Table 10 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 12 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format: % Value 2019-2024
Table 15 Distribution of Home and Garden by Format and Category: % Value 2024
Table 16 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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