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Home Furnishings in Brazil

Publisher Euromonitor International
Published Jun 04, 2025
Length 23 Pages
SKU # EP20080980

Description

Home furnishing maintained positive sales in Brazil in 2024, albeit at a lower level of performance when compared to other categories and sales seen over the past two years, driven by the overall same trends, but with the category more vulnerable to consumers’ restrained spending due to being more of a discretionary area of spending. This slowdown is attributed to persistent macroeconomic challenges, including higher-than-expected inflation and interest rates. Whilst inflation is slowing down co...

Euromonitor International's Home Furnishings in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Home Furnishings in Brazil
Euromonitor International
June 2025
List Of Contents And Tables
HOME FURNISHINGS IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home furnishings sales growth slows due to economic headwinds
Itatiaia Móveis maintains lead in home furnishings, with a focus on sustainability
In-store sales remain the most relevant, while retailers expand their omnichannel presence
PROSPECTS AND OPPORTUNITIES
Home furnishings will see slowly increasing value growth over the forecast period
Modular and multifunctional furniture to gain popularity as consumers seek space optimisation
Brazilian furniture sector poised for growth, showcasing design innovation on the global stage
CATEGORY DATA
Table 1 Sales of Home Furnishings by Category: Value 2019-2024
Table 2 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 4 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 5 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 6 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 7 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME AND GARDEN IN BRAZIL
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2019-2024
Table 10 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 12 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format: % Value 2019-2024
Table 15 Distribution of Home and Garden by Format and Category: % Value 2024
Table 16 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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