
Home Care in South Africa
Description
Home care saw consistent retail current value growth in South Africa in the review period, and sales continued to increase in 2024. The industry has remained resilient because many of these products are considered essential by households. Even with harsh economic factors and low consumer spending, the need for home care products to clean and disinfect has increased.
Euromonitor International's Home Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Home Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
60 Pages
- Home Care in South Africa
- Euromonitor International
- February 2025
- List Of Contents And Tables
- HOME CARE IN SOUTH AFRICA
- EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2019-2024
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2019-2024
- Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 4 NBO Company Shares of Home Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 7 Distribution of Home Care by Format: % Value 2019-2024
- Table 8 Distribution of Home Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Affordability challenges place pressure on laundry care
- Increasing popularity of cold wash cycles as energy prices soar
- Standard powder detergents remains popular
- PROSPECTS AND OPPORTUNITIES
- Further solid growth for laundry care over the forecast period
- Demand for fabric softeners to stay strong as consumers buy mood-enhancing products
- Private label offers further growth potential
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2019-2024
- CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2019-2024
- Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
- Table 14 Sales of Laundry Aids by Category: Value 2019-2024
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
- Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
- Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
- Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
- Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
- Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
- Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
- DISHWASHING IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Hand dishwashing continues to dominate
- Low dishwasher penetration rate hinders growth of automatic dishwashing
- Private label gains further share in hand dishwashing amid inflationary pressures
- PROSPECTS AND OPPORTUNITIES
- Affordability is expected to limit automatic dishwashing’s penetration
- Refill sachets to offer greater value to consumers
- Sunlight’s diversity will ensure it remains the leader
- CATEGORY INDICATORS
- Table 27 Household Possession of Dishwashers 2019-2024
- CATEGORY DATA
- Table 28 Sales of Dishwashing by Category: Value 2019-2024
- Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
- Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
- Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
- Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
- SURFACE CARE IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Multi-purpose cleaners remains resilient in value terms in 2024
- Private label products remain popular amongst cash-strapped shoppers
- Consumers remain interested in fragrances
- PROSPECTS AND OPPORTUNITIES
- Bulk purchases set to drive growth for surface care
- Grocery delivery platforms will continue to provide shoppers with convenience
- Opportunities for task-specific surface care products despite the competition
- CATEGORY DATA
- Table 34 Sales of Surface Care by Category: Value 2019-2024
- Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
- Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
- Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
- Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
- Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
- Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
- BLEACH IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth in demand for bleach remains stable in 2024
- Domestos retains its lead in bleach, but sees challenges
- Value offerings from brands support demand for bleach
- PROSPECTS AND OPPORTUNITIES
- Stable but slower growth expected for bleach as inflation eases
- Private label set to continue to enjoy popularity due to lower prices
- Potential for spikes in sales if outbreaks of cholera recur
- CATEGORY DATA
- Table 44 Sales of Bleach: Value 2019-2024
- Table 45 Sales of Bleach: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Bleach: % Value 2020-2024
- Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
- Table 48 Forecast Sales of Bleach: Value 2024-2029
- Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
- TOILET CARE IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Hygiene awareness supports growth for toilet care
- Toilet liquids/foam shows slower growth in 2024
- Stable competitive landscape, with SC Johnson maintaining its lead
- PROSPECTS AND OPPORTUNITIES
- Toilet care expected to continue growing
- In-cistern devices and ITBs will struggle to achieve volume growth due to low consumer affordability
- Fragrance likely to be increasingly important
- CATEGORY DATA
- Table 50 Sales of Toilet Care by Category: Value 2019-2024
- Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
- Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
- POLISHES IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Demand for polishes is suppressed by low consumer affordability
- School children keep demand for shoe polishes stable
- Mr Min and Kiwi dominate furniture polish and shoe polish respectively
- PROSPECTS AND OPPORTUNITIES
- Restricted consumer spending will put pressure on demand for polishes
- Corporate culture and dress codes will increasingly move away from formal wear
- Opportunity for share gain through bulk packaging
- CATEGORY DATA
- Table 56 Sales of Polishes by Category: Value 2019-2024
- Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Polishes: % Value 2020-2024
- Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
- Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
- Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
- AIR CARE IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Mood-enhancing wellness products see increased popularity
- Spray/aerosol air fresheners remains the format of choice
- SC Johnson & Son leads with its Glade brand
- PROSPECTS AND OPPORTUNITIES
- Working from home expected to increase demand for air care products
- Spray/aerosol air fresheners will maintain its dominance
- Promotions set to increase sales of air care products
- CATEGORY DATA
- Table 62 Sales of Air Care by Category: Value 2019-2024
- Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
- Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
- Table 65 NBO Company Shares of Air Care: % Value 2020-2024
- Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
- Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
- Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
- HOME INSECTICIDES IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Demand for home insecticides remains stable
- Spray/aerosol insecticides remains dominant
- Tiger Consumer Brands continues to lead home insecticides
- PROSPECTS AND OPPORTUNITIES
- Desire for pest control will ensure home insecticides sees growth
- Chemicals associated with insecticide coils are raising concern amongst consumers
- A continued consolidated landscape
- CATEGORY DATA
- Table 69 Sales of Home Insecticides by Category: Value 2019-2024
- Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
- Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
- Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
- Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
- Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
- Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.