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Home Care in Singapore

Publisher Euromonitor International
Published Jan 14, 2022
Length 61 Pages
SKU # EP16948779

Description

Home Care in Singapore

After seeing dynamic retail volume and current value growth in 2020 due to the initial outbreak of COVID-19, which generated a surge in demand for home care products and some stockpiling, the industry experienced slight volume and value declines in 2021. For example, products such as dishwashing saw growth in 2020, as people were forced to stay at home and not allowed to dine-in due to government restrictions. In 2021, people were allowed to dine-in at restaurants for most of the year, and many...

Euromonitor International's Home Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

61 Pages
Home Care in Singapore
Euromonitor International
January 2022
List Of Contents And Tables
HOME CARE IN SINGAPORE
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 trends
Competitive landscape
Retailing developments
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Households 2016-2021
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2016-2021
Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Home Care: % Value 2017-2021
Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 7 Distribution of Home Care by Format: % Value 2016-2021
Table 8 Distribution of Home Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Laundry care continues its growth momentum amidst spread of Delta variant
Liquid tablet detergents maintains momentum with aggressive marketing campaigns
Promotions and bundles continue to define the competition for share
PROSPECTS AND OPPORTUNITIES
Value sales expected to see stronger growth as consumers look for more features
Concentrated powder detergents losing popularity in the market
E-commerce to drive future growth
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2016-2021
Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 14 Sales of Laundry Aids by Category: Value 2016-2021
Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Decline in 2021 after exceptional growth in 2020, but sales remain high
Innovations from Lion Corp help maintain its lead
Natural formulations are increasingly favoured by consumers
PROSPECTS AND OPPORTUNITIES
Stabilisation at slow and stable growth
Rising dishwasher ownership will drive sales in automatic dishwashing
Innovation and education will drive growth in hand dishwashing
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2016-2021
Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Current value growth comes to a halt, but sales remain higher than pre-pandemic
Consumers generally favour multipurpose products, except for floor cleaning
Magiclean maintains its lead through new product launches
PROSPECTS AND OPPORTUNITIES
Solid growth expected as cleaning habits have changed
Eco-friendly products set to gain popularity, with clear labelling being important
Developments in competing categories could actually present growth opportunities
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2016-2021
Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand falls as consumers shift to surface care products
Bleach has a poor perception and is mainly used by older consumers
Private label lines perform well as consumers are interested in price not innovation
PROSPECTS AND OPPORTUNITIES
Volume decline expected as consumer base shrinks
Beach will be challenged by substitutes within and outside of home care
Dangers to health and the environment from bleach will hamper growth
CATEGORY DATA
Table 43 Sales of Bleach: Value 2016-2021
Table 44 Sales of Bleach: % Value Growth 2016-2021
Table 45 NBO Company Shares of Bleach: % Value 2017-2021
Table 46 LBN Brand Shares of Bleach: % Value 2018-2021
Table 47 Forecast Sales of Bleach: Value 2021-2026
Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Extended home seclusion drives the growth of toilet care products in 2021
Consumers seek affordable products and ignore innovations
Toilet liquids/foam remains the preferred format for households in Singapore
PROSPECTS AND OPPORTUNITIES
Sales expected to continue growing as working from home is here to stay
Rim blocks and rim liquids to remain niches
Harpic and Magiclean will continue to compete for the top position
CATEGORY DATA
Table 49 Sales of Toilet Care by Category: Value 2016-2021
Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Extension of home seclusion into 2021 leads to continued decline for shoe polish
Awareness of furniture polish remains low despite increased home cleaning
Kiwi and Pledge continue to dominate polishes due to limited competition
PROSPECTS AND OPPORTUNITIES
Sales of shoe polish set to recover as life slowly returns to normal
Casual work environment to limit growth of shoe polish
Opportunities for furniture polish limited by lifestyle choices
CATEGORY DATA
Table 55 Sales of Polishes by Category: Value 2016-2021
Table 56 Sales of Polishes by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Polishes: % Value 2017-2021
Table 58 LBN Brand Shares of Polishes: % Value 2018-2021
Table 59 Forecast Sales of Polishes by Category: Value 2021-2026
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Gel air fresheners drives growth due to price, convenience and long effect
Reduction in number of trips hampers growth for car air fresheners
Strong competition at the top, but Reckitt Benckiser maintains its lead
PROSPECTS AND OPPORTUNITIES
Gel air fresheners to drive growth, offset by car air fresheners
Consumers will look to create different environments in the home through fragrance
Relaxation will be important, along with safer, more natural ingredients
CATEGORY DATA
Table 61 Sales of Air Care by Category: Value 2016-2021
Table 62 Sales of Air Care by Category: % Value Growth 2016-2021
Table 63 Sales of Air Care by Fragrance: Value Ranking 2019-2021
Table 64 NBO Company Shares of Air Care: % Value 2017-2021
Table 65 LBN Brand Shares of Air Care: % Value 2018-2021
Table 66 Forecast Sales of Air Care by Category: Value 2021-2026
Table 67 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Steep decline for home insecticides as government addresses dengue issue
Insecticide baits continues strong growth momentum with increased home seclusion
Baygon and Shieldtox continue to dominate
PROSPECTS AND OPPORTUNITIES
Growth will be slow as government initiatives help eradicate mosquitoes
Spray/aerosol format to see the highest growth as consumers seek multi-insect products
Natural and organic ingredients likely to become more common
CATEGORY DATA
Table 68 Sales of Home Insecticides by Category: Value 2016-2021
Table 69 Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021
Table 71 NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 72 LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 73 Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026

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