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Home Care in Dominican Republic

Publisher Euromonitor International
Published Feb 06, 2025
Length 52 Pages
SKU # EP19599792

Description

In 2024, the home care market in the Dominican Republic operated within a landscape of greater political stability. The Modern Revolutionary Party (PRM) solidified its position as the country's leading political force, winning the elections in the first round and securing the re-election of President Luis Abinader for another four-year term.

Euromonitor International's Home Care in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

52 Pages
Home Care in Dominican Republic
Euromonitor International
February 2025
List Of Contents And Tables
HOME CARE IN DOMINICAN REPUBLIC
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2019-2024
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2019-2024
Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
Table 4 NBO Company Shares of Home Care: % Value 2020-2024
Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 7 Distribution of Home Care by Format: % Value 2019-2024
Table 8 Distribution of Home Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Laundry care shows resilience in face of inflationary pressures
Younger generations show increasing preference for liquid detergents
César Iglesias SA maintains its solid position in traditional channels
PROSPECTS AND OPPORTUNITIES
Expansion of liquid detergent ranges to include more specialised claims
Lower-priced brands will place greater emphasis on multifunctionality
Sustainable offerings offer scope for growth, provided they emphasise affordability
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2019-2024
Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
Table 14 Sales of Laundry Aids by Category: Value 2019-2024
Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Laundry Care: % Value 2020-2024
Table 19 LBN Brand Shares of Laundry Care: % Value 2021-2024
Table 20 NBO Company Shares of Laundry Aids: % Value 2020-2024
Table 21 LBN Brand Shares of Laundry Aids: % Value 2021-2024
Table 22 NBO Company Shares of Laundry Detergents: % Value 2020-2024
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
Table 24 Forecast Sales of Laundry Care by Category: Value 2024-2029
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
“Bola” soap remains the most popular dishwashing format
Growing penetration of private labels in face of high cost of living
Increasing popularity of value packaging as consumers seek affordability
PROSPECTS AND OPPORTUNITIES
Sustained shift towards liquid formats
Trend towards more powerful degreasing and odour-neutralising dishwashing solutions
Dishwasher ownership will fuel demand for automatic capsule formats
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2019-2024
Table 28 Sales of Dishwashing by Category: % Value Growth 2019-2024
Table 29 NBO Company Shares of Dishwashing: % Value 2020-2024
Table 30 LBN Brand Shares of Dishwashing: % Value 2021-2024
Table 31 Forecast Sales of Dishwashing by Category: Value 2024-2029
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Surface cleaning endures even amid economic challenges
Multifunctional claims claim traction in surface care products
Fragrance is just as crucial as cleaning performance
PROSPECTS AND OPPORTUNITIES
Disinfecting qualities lose momentum in post-pandemic era
Surface disinfectants will seek to position themselves as bleach alternatives
Naturally-derived compounds are on the rise
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2019-2024
Table 34 Sales of Surface Care by Category: % Value Growth 2019-2024
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Surface Care: % Value 2020-2024
Table 38 LBN Brand Shares of Surface Care: % Value 2021-2024
Table 39 Forecast Sales of Surface Care by Category: Value 2024-2029
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Relevance of bleach as disinfectant loses momentum in post-pandemic period
Macier continues to dominate sales, underpinned by broad coverage and wide range of formats
Bleach is becoming a commodity product, with price the most important purchasing factor
PROSPECTS AND OPPORTUNITIES
Bleach could struggle to connect with younger generations
Bleach brands will seek to reinvent themselves with new formulations
Surface cleaners will be increasingly positioned as alternatives to bleach
CATEGORY DATA
Table 41 Sales of Bleach: Value 2019-2024
Table 42 Sales of Bleach: % Value Growth 2019-2024
Table 43 NBO Company Shares of Bleach: % Value 2020-2024
Table 44 LBN Brand Shares of Bleach: % Value 2021-2024
Table 45 Forecast Sales of Bleach: Value 2024-2029
Table 46 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
High cost of living dampens sales
Global brands dominate the competitive landscape
Lower-priced brands emerge in rim blocks
PROSPECTS AND OPPORTUNITIES
Toilet care products will remain a premium purchase for many Dominicans
Innovation in toilet care will target younger, time-strapped consumers
Sustainable products are poised for growth
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2019-2024
Table 48 Sales of Toilet Care by Category: % Value Growth 2019-2024
Table 49 NBO Company Shares of Toilet Care: % Value 2020-2024
Table 50 LBN Brand Shares of Toilet Care: % Value 2021-2024
Table 51 Forecast Sales of Toilet Care by Category: Value 2024-2029
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Floor polishes stagnate in face of growing range of surface care options
Búfalo strengthens its position as leading polish specialist
School dress codes ensure continued demand for shoe polish
PROSPECTS AND OPPORTUNITIES
Home construction trends will not be favourable to development of floor polishes
Changing furniture preferences to impact polish sales
Shoe polish brands will show higher level of specialisation to cater to changing consumer preferences
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2019-2024
Table 54 Sales of Polishes by Category: % Value Growth 2019-2024
Table 55 NBO Company Shares of Polishes: % Value 2020-2024
Table 56 LBN Brand Shares of Polishes: % Value 2021-2024
Table 57 Forecast Sales of Polishes by Category: Value 2024-2029
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Resilient demand for air care amid rising costs
Continued dominance of global brands
Growing popularity of car air refresheners
PROSPECTS AND OPPORTUNITIES
Electric air fresheners will see sustained growth, albeit from a low base
Growing demand for long-lasting fragrances in other home care products could preclude need for separate air fresheners
Brands will seek to create sensory experiences which enhance overall wellbeing
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2019-2024
Table 60 Sales of Air Care by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Air Care: % Value 2020-2024
Table 62 LBN Brand Shares of Air Care: % Value 2021-2024
Table 63 Forecast Sales of Air Care by Category: Value 2024-2029
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for home insecticides remains limited to middle- and high-income consumers
SC Johnson & Son Inc. maintains a strong lead but faces increasing pressure from lower-priced brands
Dominicans show growing interest in more subtle aromas
PROSPECTS AND OPPORTUNITIES
Brands will focus on tailored solutions, highlighting their effectiveness in combating endemic pests
New formulations to emphasise the use of more natural compounds
Local artisanal brands will seek to gain ground by adopting environmentally-friendly claims
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2019-2024
Table 66 Sales of Home Insecticides by Category: % Value Growth 2019-2024
Table 67 NBO Company Shares of Home Insecticides: % Value 2020-2024
Table 68 LBN Brand Shares of Home Insecticides: % Value 2021-2024
Table 69 Forecast Sales of Home Insecticides by Category: Value 2024-2029
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029

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