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Home Care in Croatia

Publisher Euromonitor International
Published Jan 01, 2023
Length 53 Pages
SKU # EP17713408

Description

Home Care in Croatia

In 2022, though current value sales of home care increased in Croatia, constant value and volumes sales fell. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. In addition, with the height of the pandemic having passed, there was not the same level of frenetic cleaning being done in order to remove any residue of the virus. Population decline also led to a fall in volu...

Euromonitor International's Home Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

53 Pages
Home Care in Croatia
Euromonitor International
January 2023
List Of Contents And Tables
HOME CARE IN CROATIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fall in volume sales as inflation bites
Saponia retains leadership with wide product portfolio and an emphasis on protecting the environment
Private label continues to gain value share
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Increased focus on sustainability
E-commerce continues to gain value share over the forecast period
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fall in volume sales as inflation bites
Multinationals continue to dominate dishwashing due to strength in high-value product area automatic dishwashing
Private label has significant foothold in hand dishwashing
PROSPECTS AND OPPORTUNITIES
Minimal constant value and volume growth over forecast period
Hand washing still holds onto sizeable value share, despite growing popularity of automatic dishwashing
Consumers increasingly look for eco-friendly products
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight increase in volume sales.
Multinational players retain strong presence due to strong visibility and wide distribution
Consumers increasingly concerned about the environment and players take note
PROSPECTS AND OPPORTUNITIES
Muted constant value and volume growth over forecast period
E-commerce continues to gain value share over the forecast period
Gradual emergence of ecological brands in surface care
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Minimal volume growth, in spite of significant current value increase
Domestos retains dominance of bleach as established and trusted brand
Increasingly consumers look to reduce bleach usage due to toxic ingredients
PROSPECTS AND OPPORTUNITIES
Minimal increase in volume sales over forecast period
Bleach challenged by less harmful alternatives
Strong perception of chlorine as effective ingredient will continue among older consumers
CATEGORY DATA
Table 41 Sales of Bleach: Value 2017-2022
Table 42 Sales of Bleach: % Value Growth 2017-2022
Table 43 NBO Company Shares of Bleach: % Value 2018-2022
Table 44 LBN Brand Shares of Bleach: % Value 2019-2022
Table 45 Forecast Sales of Bleach: Value 2022-2027
Table 46 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy volume growth, in spite of high inflation
Multinationals continue to benefit from strong shelf positioning of their brands and higher advertising budgets
ITBs continue to account for most current value sales
PROSPECTS AND OPPORTUNITIES
Minimal constant value and volume growth over forecast period
Further development of ecological toilet care
Continued differentiation to keep consumers engaged
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2017-2022
Table 48 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 50 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 51 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight increase in volume sales.
Multinationals dominate polishes, although private label holds stable position with affordable options
Shoe polish registers highest current value growth
PROSPECTS AND OPPORTUNITIES
Muted constant value and volume growth over forecast period
Little innovation as other more flexible cleaning products gain value share
Metal polish outperforms other polishes over forecast period
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2017-2022
Table 54 Sales of Polishes by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Polishes: % Value 2018-2022
Table 56 LBN Brand Shares of Polishes: % Value 2019-2022
Table 57 Forecast Sales of Polishes by Category: Value 2022-2027
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy volume growth, in spite of high inflation
Multinationals continue to dominate air care, but private label gaining
Spray/aerosol air fresheners continue to account for most value sales
PROSPECTS AND OPPORTUNITIES
Muted constant value and volume growth over forecast period
Environmental and health concerns anticipated to impact demand and offerings in air care
E-commerce continues to grow
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2017-2022
Table 60 Sales of Air Care by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Air Care: % Value 2018-2022
Table 62 LBN Brand Shares of Air Care: % Value 2019-2022
Table 63 Forecast Sales of Air Care by Category: Value 2022-2027
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy volume growth, in spite of high inflation
SC Johnson & Son retains dominance of home insecticides with wide product portfolio
Electric insecticides the only positive performer but high prices restrict overall size
PROSPECTS AND OPPORTUNITIES
Slight volume decline over forecast period
Electric insecticides grow strongly, although spray/aerosol format leads
Sales of other types of home insecticides are low and falling
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2017-2022
Table 66 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 68 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 69 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027

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