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Home Care in Cameroon

Publisher Euromonitor International
Published Mar 05, 2024
Length 58 Pages
SKU # EP18624719

Description

Home Care in Cameroon


Home care was experiencing a stabilisation effect in Cameroon in 2023, following a substantial escalation in unit prices in 2022, primarily attributed to inflationary pressures and supply chain challenges, notably affecting categories such as bar detergents and shoe polish. However, the industry has, to some extent, achieved a semblance of stability through 2023.

Euromonitor International's Home Care in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

58 Pages
Home Care in Cameroon
Euromonitor International
March 2024
List Of Contents And Tables
HOME CARE IN CAMEROON
EXECUTIVE SUMMARY
The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2018-2023
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Traditional formats and handwashing remain popular, with automatic laundry care mostly attributed to professional laundry services
A dichotomy in automatic washing machines – professional laundry outlets flourish, as household demand remains modest
Relatively new entrant Hoka Industrie continues to grow its share, while Capital Trading's Saba declines
PROSPECTS AND OPPORTUNITIES
Potentially optimistic outlook for automatic laundry care ahead
Small pouch formats in handwash detergents will remain popular
Powder laundry care detergents to maintain prevalence in Cameroon laundry care
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2018-2023
Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 14 Sales of Laundry Aids by Category: Value 2018-2023
Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hand dishwashing dominates in Cameroonian households
Cheaper artisan liquid detergents aim to compete with the branded names
Offline and traditional grocers' channels remain important for dishwashing
PROSPECTS AND OPPORTUNITIES
Booming growth in Cameroon's foodservice sector will help to drive demand for liquid dishwashing products
Domestic players poised for further success in dishwashing, due to affordability and import-substitution policy
Transitioning to liquid soap detergents: a safer and more effective approach to dishwashing
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2018-2023
Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Multi-purpose cleaners attract attention due to cost-effectiveness and versatility
Declining hygiene concerns and abundance of cleaning alternatives suppress sales in homecare disinfectants
Urban expansion sparks growth opportunities for bathroom cleaners, midst local challenges
PROSPECTS AND OPPORTUNITIES
Untapped potential remains for surface care in Cameroon
Hygiene awareness, product diversity, and domestic advancements set to support ongoing growth
Supermarkets focus on contemporary surface care products
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2018-2023
Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 39 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Small and affordable brands pose a share threat to leading La Croix
Bleach remains a key component in laundry handwashing in Cameroon
Bleach sold through formal channels continues to face competition from informal counterparts
PROSPECTS AND OPPORTUNITIES
Versatility and affordability of bleach set to support ongoing demand
Growing demand for bleach as a cost-effective surface disinfectant
Informal sales will continue to pose competition to bleach sold through formal channels
CATEGORY DATA
Table 41 Sales of Bleach: Value 2018-2023
Table 42 Sales of Bleach: % Value Growth 2018-2023
Table 43 NBO Company Shares of Bleach: % Value 2019-2023
Table 44 LBN Brand Shares of Bleach: % Value 2020-2023
Table 45 Forecast Sales of Bleach: Value 2023-2028
Table 46 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Toilet care products continue to attract attention, in line with urbanisation
Supermarkets cater to modern and niche demand products, such as toilet care
Traditional cocktails of powdered bleach granules, water and handwash detergent, continue to prevail
PROSPECTS AND OPPORTUNITIES
Expansion of urban homes with modern toilets and water systems will support sales
Competition from traditional toilet cleaning methods will continue
Consumer education, advertising, and promotions needed to support growth
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2018-2023
Table 48 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 50 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 51 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shoe polish maintains dominance, furniture polish emerges, and floor polish remains uninteresting
Students support the shoe polish industry in Cameroon
Cameroon's import-substitution policy creates challenge for imported polishes
PROSPECTS AND OPPORTUNITIES
A glimmer of hope for furniture polish – embracing contemporary wooden furniture
Traditional outlets focus on shoe polish, while supermarkets offer more modern polishes
Kiwi set to face cannibalisation of share ahead
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2018-2023
Table 54 Sales of Polishes by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Polishes: % Value 2019-2023
Table 56 LBN Brand Shares of Polishes: % Value 2020-2023
Table 57 Forecast Sales of Polishes by Category: Value 2023-2028
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales in air care remain driven by the popularity of spray/aerosol air fresheners
Gel air fresheners prove popular among car owners
Economic hardship fuels illicit sales in air care
PROSPECTS AND OPPORTUNITIES
Key factors set to fuel growth in air care over the forecast period
Emergence of electric air fresheners expected
Introducing novel air fresheners to Cameroonian youth – specifically university students
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2018-2023
Table 60 Sales of Air Care by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Air Care: % Value 2019-2023
Table 62 LBN Brand Shares of Air Care: % Value 2020-2023
Table 63 Forecast Sales of Air Care by Category: Value 2023-2028
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Spray/aerosol insecticides remain the most popular format
The ascendance of mosquito nets presents a challenge to home insecticides
Consolidation mainly between big name brands
PROSPECTS AND OPPORTUNITIES

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