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Herbal/Traditional Products in Serbia

Publisher Euromonitor International
Published Sep 30, 2025
Length 20 Pages
SKU # EP20463962

Description

Value sales of herbal/traditional products are remaining positive and stable, even on an upwards trajectory, in Serbia in 2025. This is thanks to a longstanding tradition of using medicinal plants and phytotherapy in the country. This historical and cultural acceptance means that herbal remedies are often the first choice for common ailments or for preventive health. Also, Serbians often perceive herbal products as natural and therefore inherently safer, with fewer side effects compared to conve...

Euromonitor International's Herbal/Traditional Products in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Herbal/Traditional Products in Serbia
Euromonitor International
September 2025
List Of Contents And Tables
HERBAL/TRADITIONAL PRODUCTS IN SERBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of herbal/traditional products remain stable, thanks to longstanding tradition of medicinal plants in the country
Prospan remains the leading brand thanks to strong reputation in cough syrup
Pharmacies remain popular for sales of herbal/traditional products, while e-commerce grows thanks to convenience
PROSPECTS AND OPPORTUNITIES
Value sales expected to grow stronger, thanks to strong consumer demand and despite price sensitivity
Strongest developments set to be seen in herbal/traditional dietary supplements
Growing trend towards a more holistic approach to health will positively impact herbal/traditional products
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products: Value 2020-2025
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
CONSUMER HEALTH IN SERBIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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