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Herbal/Traditional Products in Kenya

Publisher Euromonitor International
Published Oct 30, 2025
Length 21 Pages
SKU # EP20526501

Description

Value sales of herbal/traditional products registered further growth in 2025, driven by rising consumer awareness and their increasing popularity in Kenya. Also, with the rising cost of healthcare in Kenya, many consumers, particularly those from low-income households, are turning to more affordable alternatives like herbal and traditional remedies. Herbal and traditional remedies are not only seen as budget-friendly but are also trusted for their effectiveness, health benefits, and for having f...

Euromonitor International's Herbal/Traditional Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Herbal/Traditional Products in Kenya
Euromonitor International
October 2025
List Of Contents And Tables
HERBAL/TRADITIONAL PRODUCTS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising popularity of budget-friendly herbal/traditional products
Leading Orange Pharma Ltd benefits from operation expansion
Pharmacies retain their lead, offering advice and genuine products
PROSPECTS AND OPPORTUNITIES
Favourable outlook as consumers increasingly value natural ingredients
Technological advancements ensure safer, more effective, and more consistent offerings
Adoption of good manufacturing practices (GMPs) to ensure product quality
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products: Value 2020-2025
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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