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Herbal/Traditional Products in Kenya

Publisher Euromonitor International
Published Oct 10, 2024
Length 22 Pages
SKU # EP19248289

Description

Herbal/Traditional Products in Kenya


High inflation in Kenya has dampened consumer purchasing power, causing a shift towards more affordable local herbal/traditional products over more expensive imported alternatives. As the rate of inflation surged in 2022, consumers sought out cheaper herbal/traditional remedies that are more readily accessible in Kenya. Products such as ginger and garlic-based supplements, which are locally grown and inexpensive, have seen significant growth compared to more expensive international brands, which...

Euromonitor International's Herbal/Traditional Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Herbal/Traditional Products in Kenya
Euromonitor International
October 2024
List Of Contents And Tables
HERBAL/TRADITIONAL PRODUCTS IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflation drives consumers towards cost-effective herbal/traditional remedies
Herbal brands innovate and expand via e-commerce channel
High cost of healthcare in Kenya pushes is linked to growing demand for herbal/traditional remedies
PROSPECTS AND OPPORTUNITIES
Dietary supplements dominate as health awareness gains traction
Health-conscious consumers drive innovation in herbal remedies
Quality control and regulatory issues provide some challenges
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products: Value 2019-2024
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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