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Herbal/Traditional Products in China

Publisher Euromonitor International
Published Sep 19, 2025
Length 23 Pages
SKU # EP20423679

Description

Value sales of herbal and traditional products in China are increasing in 2025, supported by Chinese consumers’ enduring trust in herbal remedies and traditional tonics. While growth has been more modest compared with western-style supplements following the pandemic-driven surge in health awareness, the herbal/traditional category continues to attract a stable consumer base. Younger consumers are also showing renewed interest in traditional wellness concepts such as tonic pastes, nourishment for...

Euromonitor International's Herbal/Traditional Products in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Herbal/Traditional Products in China
Euromonitor International
September 2025
List Of Contents And Tables
HERBAL/TRADITIONAL PRODUCTS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products gains momentum amid renewed consumer interest
CR Sanjiu Medical & Pharmaceutical leads, with supplements players showing dynamism
Pharmacies maintains narrow lead as e-commerce continues to steal share
PROSPECTS AND OPPORTUNITIES
Stagnation in TCM/herbal vaginal antifungal products
Updated formats cater to demand for convenient and modern solutions
Sustainability becomes increasingly important in herbal/traditional products
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN CHINA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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