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Herbal/Traditional Products in Bulgaria

Publisher Euromonitor International
Published Sep 22, 2025
Length 21 Pages
SKU # EP20439443

Description

Value sales of herbal/traditional products in Bulgaria increased in 2025. Bulgaria’s long-standing reliance on natural medicine played a key role in sustaining demand, as herbal remedies are widely perceived as safer and more affordable alternatives to conventional pharmaceuticals. The country’s abundant flora, with around one-fifth of plants carrying therapeutic properties, supports the deep cultural roots of this preference. Generational knowledge passed through families reinforced the associa...

Euromonitor International's Herbal/Traditional Products in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Herbal/Traditional Products in Bulgaria
Euromonitor International
September 2025
List Of Contents And Tables
HERBAL/TRADITIONAL PRODUCTS IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong cultural tradition sustains demand for herbal remedies
Leading players consolidate while challengers grow
Pharmacies remain trusted, while e-commerce expands reach
PROSPECTS AND OPPORTUNITIES
Tradition, ageing population and affordability to drive growth
Digital tools and innovation to expand consumer engagement
Traceability, sustainability and local sourcing to gain importance
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN BULGARIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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