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Herbal/Traditional Products in Brazil

Publisher Euromonitor International
Published Dec 18, 2025
Length 26 Pages
SKU # EP20676993

Description

Herbal/traditional products continued to grow steadily during 2025, amid rising consumer awareness of the benefits of these products. For example, herbal medicines such as guaco for respiratory health, and espinheira-santa for digestion are becoming mainstream. Many Brazilians consider herbal/traditional products to be a more natural alternative to OTC or prescription drugs. However, growth has been somewhat limited by the rise of standard over-the-counter (OTC) medications. As people increasing...

Euromonitor International's Herbal/Traditional Products in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Herbal/Traditional Products in Brazil
Euromonitor International
December 2025
List Of Contents And Tables
HERBAL/TRADITIONAL PRODUCTS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for holistic wellness and sleep aids boosts demand
Hypera SA is leading player in fragmented landscape
Pharmacies hold dominant lead in herbal/traditional products
PROSPECTS AND OPPORTUNITIES
Modest growth comes with some limitations
Players capitalise on nutritional support required by GLP-1 remedies users
Herbal/traditional products gains traction within the national health system (SUS)
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN BRAZIL
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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