
Health and Wellness in Belgium
Description
Health and Wellness in Belgium
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
60 Pages
- Health and Wellness in Belgium
- Euromonitor International
- January 2024
- List Of Contents And Tables
- HEALTH AND WELLNESS IN BELGIUM
- EXECUTIVE SUMMARY
- Overview
- DISCLAIMER
- HW HOT DRINKS IN BELGIUM
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Growing consumer demand for natural and organic products in Belgium boosts demand for no caffeine hot drinks
- Natural is the best-selling claim in health and wellness hot drinks in 2022
- Low fat sales on the increase at the end of the review period
- PROSPECTS AND OPPORTUNITIES
- Organic claim drives growth in health and wellness hot drinks over the forecast period
- Plant-based shows most promise in health and wellness hot drinks during the forecast period
- Growing demand for no caffeine expected during the forecast period
- CATEGORY DATA
- Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
- Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
- Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 6 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
- Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
- Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
- HW SOFT DRINKS IN BELGIUM
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Health benefit and fortified/functional soft drinks rising in popularity
- No sugar is the leading claim in health and wellness soft drinks in 2022
- Low salt is the best performing claim in health and wellness soft drinks in 2022
- PROSPECTS AND OPPORTUNITIES
- Health trend to benefit from investments in soft drinks over the forecast period
- Energy boosting to show most promise in health and wellness soft drinks during the forecast period
- High fibre to receive a boost within Belgian soft drinks over the forecast period
- CATEGORY DATA
- Table 9 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
- Table 10 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
- Table 11 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 12 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 13 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 14 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
- Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
- HW SNACKS IN BELGIUM
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Consumers demonstrate rising interest in gluten free snacks, including those with no gluten intolerance
- Search for healthier lifestyles mirrored by changing legislation
- Meat free boosted within health and wellness snacks in 2022
- PROSPECTS AND OPPORTUNITIES
- Vegan is expected to be a growth niche in health and wellness snacks during the forecast period
- Plant-based products show strong promise in health and wellness snacks over the forecast period
- Keto to show promise over the forecast period
- CATEGORY DATA
- Table 17 Sales of Snacks by Health and Wellness Type: Value 2019-2022
- Table 18 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
- Table 19 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
- Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
- Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
- HW DAIRY PRODUCTS AND ALTERNATIVES IN BELGIUM
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Dairy-free alternatives and high protein dairy products drive growth, while parents also seek organic for their offspring
- Low fat is the largest category in health and wellness dairy products and alternatives in 2022, while EU legislation limits trans fats
- Digestive health gaining importance within health and wellness dairy products and alternatives in 2022
- PROSPECTS AND OPPORTUNITIES
- High protein dairy products enjoy considerable potential in health and wellness dairy products and alternatives over the forecast period
- Vegan and plant-based products show the most promise in health and wellness dairy products and alternatives during the forecast period
- Increased forecast period uptake of keto during the forecast period
- CATEGORY DATA
- Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
- Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
- Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
- Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
- Table 29 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
- Table 30 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
- Table 31 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
- Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
- Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
- HW COOKING INGREDIENTS AND MEALS IN BELGIUM
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Belgians actively seek better Nutri-Scores when purchasing cooking ingredients and meals, while EU legislation introduces consumption limits on trans-fats
- Vegetarian is the most popular claim in health and wellness cooking ingredients and meals in 2022
- Brain health and memory sees rising importance within health and wellness cooking ingredients and meals
- PROSPECTS AND OPPORTUNITIES
- Vegetarian remains the most popular claim in health and wellness cooking ingredients and meals during the forecast period in value terms
- No fat to register growth in value sales over the forecast period
- Growing popularity of dairy free over the forecast period
- CATEGORY DATA
- Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
- Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
- Table 36 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 37 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 38 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 39 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 40 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
- Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
- Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
- HW STAPLE FOODS IN BELGIUM
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- New recipes with a better Nutri-Score represent most of the innovation in health and wellness staple foods, with consumer interest growing in gluten free and vegetarian
- Gluten free is the leading claim in health and wellness staple foods in Belgium during 2022
- No fat boosted by the EU tackling consumption of trans fats via legislation
- PROSPECTS AND OPPORTUNITIES
- Key role for Nutri-Scores in health and wellness staple foods over the forecast period, while gluten free to widen its appeal to non-allergy sufferers
- High fibre to show the most promise in health and wellness staple foods during the forecast period
- Probiotic to appeal to those hoping to strengthen their metabolism over the forecast period
- CATEGORY DATA
- Table 43 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
- Table 44 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
- Table 45 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 46 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 47 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 48 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 49 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
- Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
- Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
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