Category: Hair Care
Hair Care market research reports by Euromonitor International
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Mass Beauty and Personal Care in Pakistan
Mass Beauty and Personal Care in Pakistan While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy cri ... Read More
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Mass Beauty and Personal Care in North Macedonia
Mass Beauty and Personal Care in North Macedonia In 2022, North Macedonia experienced notable trends in mass beauty and personal care. The first trend was the strong double-digit percentage retail value growth driven by stable consumer demand and growing unit prices, particularly in light of the ris ... Read More
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Hair Care in North Macedonia
Hair Care in North Macedonia Hair care experienced robust growth in 2022, driven by the steady volume demand for colourants and standard shampoo. These categories have successfully recovered from the setbacks caused by the COVID-19 pandemic. The growth of hair care is further fuelled by a continuous ... Read More
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Hair Care in Uruguay
Hair Care in Uruguay Hair care witnessed a decline in retail volume sales in 2022, with standard shampoo most heavily affected. With border restrictions relaxed, a significant percentage of Uruguayans from border towns are buying cheaper products in Argentina, with prices as much as 370% lower. This ... Read More
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Hair Care in Serbia
Hair Care in Serbia In 2022, volume sales of colourants recorded growth after seeing a decline in 2020 and 2021. The return of Serbians to pre-pandemic lifestyles stimulated this demand. Brand loyalty remained high among consumers, who rarely switch to different brands. Henkel Srbija doo with its Sc ... Read More
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Mass Beauty and Personal Care in Tunisia
Mass Beauty and Personal Care in Tunisia Countless new products were developed by local industry players in Tunisia in 2022. The Tunisian beauty and personal care industry is endeavouring to compete with international players by launching new brands at affordable prices compared to imported ones. In ... Read More
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Hair Care in Tunisia
Hair Care in Tunisia Due to the economic crisis, the parallel market and smuggled products are increasing in Tunisia. One of the categories that is most affected by the presence of illicit trade is salon professional hair care. In 2022, the number of products illegally imported from Libya and Algeri ... Read More
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Premium Beauty and Personal Care in Serbia
Premium Beauty and Personal Care in Serbia In the first half of 2022, consumer spending in Serbia increased as people returned to their pre-pandemic lifestyles, spending more time outdoors and using premium beauty and personal care products on more occasions. While most consumers reserve premium bea ... Read More
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Premium Beauty and Personal Care in Tunisia
Premium Beauty and Personal Care in Tunisia Due to the economic crisis and the currency reserves that are in continuous decline, the Ministry of Trade opted to implement new rules on the importation of premium beauty and personal care products. Companies that want to import beauty and personal care ... Read More
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Hair Care in Lithuania
Hair Care in Lithuania Premium skin care growth during COVID-19 and the demand for professional skin care led to further beauty premiumisation across other areas of the landscape. As such, this boosted growth for professional salon hair care sales in 2022. In parallel to strengthened knowledge of sk ... Read More
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Mass Beauty and Personal Care in Serbia
Mass Beauty and Personal Care in Serbia At the start of 2022, consumer spending increased as many resumed their pre-COVID-19 lifestyles. However, in the second half of the year, many consumers became more cost-conscious due to rising prices and decreased disposable income. As a result, some consumer ... Read More
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Mass Beauty and Personal Care in Uruguay
Mass Beauty and Personal Care in Uruguay Uruguayans became more price sensitive in 2022, as the inflation rate rose further above average levels and the cost of living put a further squeeze on household budgets. As a consequence, consumers have become highly responsive to discounts in the modern cha ... Read More
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Premium Beauty and Personal Care in Uruguay
Premium Beauty and Personal Care in Uruguay The premium segment witnessed a second year of significant current value growth supported by a natural recovery in category sales. This followed the elimination of COVID-19 pandemic restrictions and face masks that significantly limited the use of many pro ... Read More
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Beauty and Personal Care in Tunisia
Beauty and Personal Care in Tunisia The beauty and personal care industry in Tunisia registered strong value growth in 2022. However, this was mostly caused by relatively high inflation that was stimulated by a sharp depreciation of the local currency against the euro, the economic crisis, and a dec ... Read More
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Hair Care in South Africa
Hair Care in South Africa During the pandemic consumers had no access to hairdressers due to the closure of salons. This prompted them to improve their skills by colouring their own hair, driving sales of colourants. Into 2022, consumers were cutting back on non-essential products and services, such ... Read More
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Beauty and Personal Care in Ethiopia
Beauty and Personal Care in Ethiopia Beauty and personal care continued to develop in 2022 as population growth, urbanisation and rising incomes due to economic development expanded the core consumer base in most categories. However, most local people demand only the absolute basics such as bar soap ... Read More
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Mass Beauty and Personal Care in Egypt
Mass Beauty and Personal Care in Egypt The devaluation of the Egyptian currency has been strongly affecting the Egyptian population. The Egyptian pound has seen its value against the US dollar fall significantly, a situation that has continued in 2023, with the Egyptian pound being amongst the worst ... Read More
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Premium Beauty and Personal Care in South Africa
Premium Beauty and Personal Care in South Africa As South Africa faces an economic crisis, more consumers have been prioritising necessities over non-essentials. For most people, the tough economic conditions meant their budgets could not accommodate non-essential items in 2022, as most consumers di ... Read More
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Mass Beauty and Personal Care in South Africa
Mass Beauty and Personal Care in South Africa With many South Africans experiencing financial adversity in 2022, many constantly reviewed their budgets and looked for ways they could cut their purchases of non-essential items. Consumers were predominantly worried about being able to survive through ... Read More
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Premium Beauty and Personal Care in Egypt
Premium Beauty and Personal Care in Egypt A lot of internationally well-known brands are not available in the Egyptian market. As a result, a lot of Instagram/Facebook pages import these missing products from abroad. However, after the devaluation of the Egyptian currency, prices have increased sign ... Read More
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Hair Care in Egypt
Hair Care in Egypt Consumers have shifted their purchasing behaviour within hair care in light of broader trends relating to health and wellness and the environment. They have been increasingly attracted to products containing natural, often vegan, ingredients such as olive and argan oil, avocados a ... Read More
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Mass Beauty and Personal Care in the United Arab Emirates
Mass Beauty and Personal Care in the United Arab Emirates Mass beauty and personal care brands are incorporating innovative ingredients such as vitamin C, hyaluronic acid, and algae into their products to attract consumers’ attention and to essentially justify higher price points. These ingredients ... Read More
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Beauty and Personal Care in Laos
Beauty and Personal Care in Laos In 2022, sales are no longer impacted by the COVID-19 pandemic, with restrictions easing and consumers returning to pre-pandemic routines. This is boosting colour cosmetics and men’s grooming, as consumers once again prioritise their appearance. Consumers are now bei ... Read More
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Hair Care in Kazakhstan
Hair Care in Kazakhstan Standard shampoos showed the fastest retail volume and current value growth in 2022 as consumers reduced consumption of 2-in-1 combined products. There is a growing preference for buying higher quality and more expensive standard shampoos, which is encouraging sales of salon ... Read More
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Beauty and Personal Care in Kazakhstan
Beauty and Personal Care in Kazakhstan Beauty and personal care showed robust growth in 2022 facilitated by the removal of quarantine restrictions from March 18, 2022. The strongest growth came from colour cosmetics as mask-wearing was no longer required and socialising began to recover well. The ma ... Read More
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