HW Staple Foods in New Zealand
Description
In 2024, health and wellness staple foods in New Zealand continued to benefit from the growing mainstreaming of diet-led purchasing, with gluten free remaining the leading claim by value sales. As consumers become more conscious of how everyday staples support long-term wellbeing, the market has increasingly shifted toward products positioned around digestive comfort, cleaner ingredient lists, and functional nutrition, rather than purely traditional concepts of “dieting”. This evolving consumer...
Euromonitor International's HW Staple Foods in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's HW Staple Foods in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
13 Pages
- HW Staple Foods in New Zealand
- Euromonitor International
- January 2026
- List Of Contents And Tables
- HW STAPLE FOODS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Gluten-free remains the standout claim as health-led reformulation and lifestyle diets expand
- INDUSTRY PERFORMANCE
- Plant-based eating expands through flexitarian habits and younger consumers’ openness to trial
- Gluten-free product development keeps evolving, supported by mainstream health priorities and staple demand
- High fibre benefits as processed fruit and vegetables offer affordable nutrition with clearer health cues
- WHAT’S NEXT
- Nutrition literacy, gut health and category reinvention are expected to shape staple foods demand
- Gluten-free is expected to diversify further as brands target multiple lifestyle needs simultaneously
- High fibre positioning will remain important but may evolve through clearer functional messaging and new formats
- CATEGORY DATA
- Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
- Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
- Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
- Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
- Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
- Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
- Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
- Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
- Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
- COUNTRY REPORTS DISCLAIMER
- HEALTH AND WELLNESS IN NEW ZEALAND
- EXECUTIVE SUMMARY
- Wellness becomes more “everyday” as consumers balance clean choices with cost pressures
- INDUSTRY PERFORMANCE
- Sugar reduction becomes the default, driven by weight management and long-term health priorities
- “Better for you” evolves beyond avoidance into functional, natural and free-from choices
- WHAT’S NEXT
- More targeted wellness will drive growth, led by functional segmentation and clean-label credibility
- COUNTRY REPORTS DISCLAIMER
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