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HW Staple Foods in the United Kingdom

Published Dec 23, 2025
Length 13 Pages
SKU # EP20680635

Description

Consumers in the UK are paying more attention to what they eat with this being linked to the rollout of the government’s HFSS (high fat, sugar, or salt) regulations and media articles highlighting the health implications of consuming ultra-processed foods. Alongside health concerns, consumers are also making more ethical choices, with greater consideration being paid to the environment and animal welfare, which is fuelling demand for vegan and vegetarian staple foods.

Euromonitor International's HW Staple Foods in United Kingdom report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Staple Foods in the United Kingdom
Euromonitor International
December 2025
List Of Contents And Tables
HW STAPLE FOODS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Britons looking to make healthier and more responsible purchases
INDUSTRY PERFORMANCE
HFSS regulations push players to reformulate their portfolios
Vegetarian claims add value in an increasingly challenging market
Producers of meat and seafood substitutes looking to improve the taste and texture of their products to revive demand
WHAT’S NEXT
Gut health and high protein diets informing new product development
Vegetarian claims could be key to winning over health conscious shoppers
Veganism set to play a growing role in the market
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
UK consumers focus on making healthier choices
INDUSTRY PERFORMANCE
Players promote added functionality to push sales
Consumers demand healthier, natural, and ethical products
WHAT’S NEXT
Updates to HFSS regulations set to influence the market’s growth and development
COUNTRY REPORTS DISCLAIMER

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