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HW Staple Foods in Turkey

Publisher Euromonitor International
Published Jan 21, 2026
Length 13 Pages
SKU # EP20807604

Description

Health and wellness staple foods in Turkey continued to evolve in 2024, even as high inflation and rising food prices increased consumer price sensitivity. While many households prioritised affordability, awareness of healthier diets and lifestyle changes supported ongoing interest in staple foods positioned around improved nutrition. Within breakfast cereals in particular, demand remained supported by working adults looking for practical breakfast solutions that align with weight management and...

Euromonitor International's HW Staple Foods in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Staple Foods in Turkey
Euromonitor International
January 2026
List Of Contents And Tables
HW STAPLE FOODS IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health-focused staple foods remain resilient despite cost pressures
INDUSTRY PERFORMANCE
Granola and fibre-rich cereals benefit from evolving breakfast habits
Gluten free gains visibility through regulation and expanded local production
Natural supports demand for artisanal and traditional bread formats
WHAT’S NEXT
Value for money and healthier positioning will shape innovation
Gluten free staple foods set to expand as awareness and access improve
Natural staple foods supported by reformulation and parental concerns
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
Healthier indulgence and clean labels underpin health and wellness expansion
INDUSTRY PERFORMANCE
Sugar reduction becomes mainstream as health concerns intensify
Natural and functional positioning gains credibility through clean label and fortified benefits
WHAT’S NEXT
Value-led wellness, specialised nutrition and plant-based diversification to shape future growth
COUNTRY REPORTS DISCLAIMER

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