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HW Staple Foods in Sweden

Publisher Euromonitor International
Published Jan 21, 2026
Length 13 Pages
SKU # EP20807561

Description

In 2024, Swedish staple foods was strongly shaped by health and wellness trends, with consumers prioritising products that were low in sugar, salt, and fat, high in fibre and protein, and free from allergens such as gluten or lactose. Breakfast cereals, hot oat porridges, and baked goods emphasised whole grains, high fibre content, and added nutritional value. Plant-based proteins, meat and seafood substitutes also gained prominence, combining health benefits with ethical and sustainable conside...

Euromonitor International's HW Staple Foods in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Staple Foods in Sweden
Euromonitor International
January 2026
List Of Contents And Tables
HW STAPLE FOODS IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
High fibre, plant-based proteins and organic claims shape innovation in 2024
INDUSTRY PERFORMANCE
Players focus on reducing sugar, salt and fat while increasing fibre and protein
Organic claims are driven by consumer demand for natural, nutritious, and sustainable products
High fibre and vegetable-enriched products support health driven innovation in staple foods
WHAT’S NEXT
Health, sustainability and plant-based proteins are set to drive innovation in Swedish staple foods
Organic sales are set to rise as health, nutrition, and sustainability drive demand
High fibre products, including private label, are set to combine multiple health and wellness benefits
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN SWEDEN
EXECUTIVE SUMMARY
Fortified/functional and natural health claims support growth and innovation in 2024
INDUSTRY PERFORMANCE
Nutrition-led reformulation and functional claims shape innovation across food and drink in Sweden
Natural, plant-based and clean-label positioning support sales in Sweden in 2024
WHAT’S NEXT
Reformulation and plant-based, functional innovations are set to support future growth
COUNTRY REPORTS DISCLAIMER

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