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HW Staple Foods in South Korea

Publisher Euromonitor International
Published Jan 07, 2026
Length 13 Pages
SKU # EP20711480

Description

In 2024, health and wellness trends continued to reshape staple foods in South Korea, with consumers increasingly prioritising products that support both physical health and everyday enjoyment. The concept of “health pleasure” gained further traction, encouraging consumers to adopt healthier eating habits without compromising on taste, familiarity or convenience. This trend supported strong growth in organic rice, pasta and noodles, particularly as consumers sought higher-quality staple foods pe...

Euromonitor International's HW Staple Foods in South Korea report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Staple Foods in South Korea
Euromonitor International
January 2026
List Of Contents And Tables
HW STAPLE FOODS IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health pleasure and convenience underpin strong growth in organic staples
INDUSTRY PERFORMANCE
Health pleasure and convenience reshape staple food consumption
Natural positioning aligns with lighter processing and functional grains
Organic benefits from health awareness and smaller households
WHAT’S NEXT
Health-focused convenience and functional nutrition shaping staple foods
Natural positioning reinforced by clean-label trust and everyday usability
Organic growth constrained by price sensitivity but supported by quality differentiation
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN SOUTH KOREA
EXECUTIVE SUMMARY
Health pleasure and functional everyday choices shape market momentum
INDUSTRY PERFORMANCE
Blood sugar control and weight awareness become mainstream dietary priorities
Functional nutrition and natural credibility support premiumisation
WHAT’S NEXT
Hybrid innovation and clean reformulation drive long-term growth
COUNTRY REPORTS DISCLAIMER

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