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HW Staple Foods in South Africa

Publisher Euromonitor International
Published Jan 16, 2026
Length 13 Pages
SKU # EP20773014

Description

Staple foods in South Africa continued to align more closely with everyday health priorities in 2024, particularly in core categories such as bread, breakfast cereals and selected meat alternatives. Health positioning increasingly centred on practical and familiar benefits, including reduced sugar, higher fibre, and fortification with essential vitamins and minerals. Manufacturers and retailers also used packaging updates and new flavour variants to refresh established products while reinforcing...

Euromonitor International's HW Staple Foods in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Staple Foods in South Africa
Euromonitor International
January 2026
List Of Contents And Tables
HW STAPLE FOODS IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Incremental health upgrades strengthen the role of everyday staples
INDUSTRY PERFORMANCE
Reformulation, fortification and clearer on-pack communication shape staple food choices
High fibre gains traction through cereals, bread and wholegrain positioning
Vitamins and minerals remain central to staple food health positioning
WHAT’S NEXT
Everyday nutrition and regulatory change will shape future staple food innovation
Fibre remains a durable and trusted health claim in staple foods
Fortification supports long-term relevance of vitamins and minerals
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Health pressures accelerate demand for functional and better-for-you products
INDUSTRY PERFORMANCE
Sugar reduction and regulatory pressure reshape portfolios
Functionality, fortification and everyday nutrition gain momentum
WHAT’S NEXT
Functionality, clean labelling and affordability to drive future growth
COUNTRY REPORTS DISCLAIMER

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