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HW Staple Foods in Singapore

Publisher Euromonitor International
Published Jan 07, 2026
Length 13 Pages
SKU # EP20711479

Description

The trend toward healthier, more natural staple foods aligns with the broader shift toward health and wellness in Singapore, where consumers are actively looking for products that combine traditional appeal with modern nutritional benefits. Locals are turning away from ultra processed foods, including everyday staples like bread, reflecting more sophisticated health preferences.

Euromonitor International's HW Staple Foods in Singapore report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Staple Foods in Singapore
Euromonitor International
January 2026
List Of Contents And Tables
HW STAPLE FOODS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers are more sophisticated and demanding
INDUSTRY PERFORMANCE
More sophisticated health preferences drive staple foods
High fibre is leading claim in staple foods
Rice elevates appeal as good source of vitamins
WHAT’S NEXT
Labelling regulations will shape health and wellness in staple foods
Growth potential for vegetarian claims
Ongoing focus on sources of vitamins and minerals
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN SINGAPORE
EXECUTIVE SUMMARY
Strong priority on health and wellness claims
INDUSTRY PERFORMANCE
Growing reliance on health claims to inform product choices
Natural trend is prominent in most categories
WHAT’S NEXT
Sophisticated demands regarding health claims
COUNTRY REPORTS DISCLAIMER

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